For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Like many other major cities, Las Vegas reopened its doors cautiously in early June. With strict measures in place, casinos, movie theaters, restaurants, and bars welcomed back guests. You likely
Hashtags are an important piece of most social media marketing campaigns. Whether your focus is Instagram, Twitter, or even Tik Tok, using a branded hashtag can help you keep track
A Facebook advertising boycott for the month of July is gaining momentum among some major brands. Companies such as Ben & Jerry’s, Eddie Bauer, Patagonia, REI, and The North Face
The Occupational Safety and Health Administration (OSHA) recently released new guidelines for employers to practice COVID-19 control and prevention when employees return to work. As our community reopens, Orange County
Where marketing is concerned, it’s easy to get lost in a sea of ever-compounding tasks. Before you know it, everything is urgent, and nothing is getting done. Here’s how to
If you’ve ever done traditional marketing, you may know that billboards are popular along busy freeways because thousands of drivers have nothing better to do when they are sitting in
Is your Atlanta business struggling to stay afloat amid COVID-19? It seems even though many have reopened their doors, the pandemic is still wreaking havoc on local businesses in various
Business owners post content to appeal and engage their audience. After a while, it may be difficult to think of new content that your audience will love. Creating brand new
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
