Every year around this time, the floodgates burst open for holiday advertising. While Thanksgiving will look a little different in San Diego and around the world in 2020, holiday marketing campaigns are still saturating every advertising medium. It can be … Read More
Halloween will look a little different in California this year, with the local government in San Diego County recommending one-way trick or treating as an alternative to traditional Halloween activities amid the coronavirus pandemic. But never fear- your business can … Read More
San Diego is well known as one of the most environmentally conscious cities in the United States. There are more solar installations in San Diego than any other city in California, and the city plans to run on 100% renewable … Read More
As we get deeper into the new year, do you ever find yourself looking back at all the new things you’ve learned and the changes in your industry? Perhaps, as a savvy thought leader, you chose to document all your … Read More
Writer’s block can be frustrating, especially when you’re facing a deadline. It’s inevitable that at some point in your career, you’ll need some new tips on how to get the creative juices flowing again. We’ve gathered 5 ways to help … Read More
If you are blogging or creating content for your business’s website, you may be wondering if keywords are important to incorporate within your copy. The answer is, yes! First, in order to understand the effectiveness of keywords, you need … Read More
As we get ready to ring in the new year, Twitter is making new rules that will affect our newsfeed. On the heels of the 2020 election, Twitter has banned the promotion of political ads from politicians and political parties. … Read More
The term “creativity” is thrown around a lot in the marketing world. It’s even one of our core values here at KWSM because thinking outside the box, solving problems, and generating original ideas is a huge part of what we … Read More
It’s not only about social media over here at KWSM. We offer important digital marketing services that many businesses don’t completely understand and, as a result, often fail to use effectively. One of the services that can cause a lot … Read More
I know this seems like a bold thing to state, but it’s true! We’re not saying that everyone has a natural-born talent for great storytelling and grammar. Creating engaging content, whether blogging or on social media channels, takes a ton … Read More