Those seeking the best writer to aid their brand marketing strategy might find themselves lost in the terminology about what type of writer they need. It’s incredibly common for people to use the title Technical Writer and Technical Copywriter interchangeably, … Read More
Writers make some of the best strategists because they understand the power of intimately getting to know a problem and finding a solution to address that problem. Below are some copywriting principles that companies can borrow when planning their marketing … Read More
Your website is typically the first impression your potential customers have of you and your company. In those pages, you need to provide all the information your clients need to know before they make the decision to buy your product … Read More
SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More
If you like getting things right the first time (or as close to the first time as possible), you understand that proper communication and instructions can be crucial for nailing your project objectives. Brand copy is an excellent way to … Read More
Your website copy, be it a landing page, digital advert, or general services page, is your company’s digital first impression. Seeing as first impressions are the most important, you’ll want to ensure everything is in order. From highlighting the benefits … Read More
Landing pages are solo web pages with a dedicated purpose: to convert visitors into leads. Some landing pages get straight to the point, while others may offer a little something, such as a free consultation or ebook, in exchange for … Read More
If you’ve been in your industry for a long time, you’ve developed a wealth of thoughts, opinions, insights, and predictions about your field. Your opinion leadership is a resource that can drive leads, open networking opportunities, and build a trove … Read More
Digital marketing is the most essential tool in the modern business world. If you are not utilizing digital marketing strategies, then you are depriving your business of a streamlined avenue for acquiring consistent leads. But it’s more than posting promotions … Read More
As a marketer, you’re likely aware that copywriting is a balancing act. With every website, landing page, or advertisement, you’re writing for two audiences: your human targets, and the SEO AI which crawls Google. Plenty of copywriters tend to get … Read More
