How Language Affects Digital Marketing

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In the world of digital marketing, words are weapons and content is king. Welcome to the world of digital marketing, where words are weapons and content is king. In this field, every word matters and every syllable carries meaning. “Why?” … Read More

Brand Journalism: Sharing Your Company’s Story

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The marketing world is full of disorienting buzzwords. “ROAS.” “Snackable.” “Turnkey.” It’s enough to make you question whether or not you’re in a simulation.  One buzzword, however, is as legitimate as it is catchy: brand journalism. If you haven’t heard … Read More

Why You Shouldn’t Trust AI Copywriting Software with Your Content

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AI copywriting software is as intriguing as it is disappointing. Platforms like Jasper are gaining widespread popularity among us copywriters, promising “smarter” work. However, they often spit out content that requires an hour of edits. Writing may be formulaic, but … Read More

Top Three Content Mistakes to Avoid on Your Website

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Your website is typically the first impression your potential customers have of you and your company. In those pages, you need to provide all the information your clients need to know before they make the decision to buy your product … Read More

Avoid These 3 Cardinal Sins of SEO Writing

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SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More

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