Copywriting

In the world of digital marketing, words are weapons and content is king. Welcome to the world of digital marketing, where words are weapons and content is king. In this field, every word matters and every syllable carries meaning. “Why?” … Read More

The marketing world is full of disorienting buzzwords. “ROAS.” “Snackable.” “Turnkey.” It’s enough to make you question whether or not you’re in a simulation.  One buzzword, however, is as legitimate as it is catchy: brand journalism. If you haven’t heard … Read More

AI copywriting software is as intriguing as it is disappointing. Platforms like Jasper are gaining widespread popularity among us copywriters, promising “smarter” work. However, they often spit out content that requires an hour of edits. Writing may be formulaic, but … Read More

Those seeking the best writer to aid their brand marketing strategy might find themselves lost in the terminology about what type of writer they need. It’s incredibly common for people to use the title Technical Writer and Technical Copywriter interchangeably, … Read More

Writers make some of the best strategists because they understand the power of intimately getting to know a problem and finding a solution to address that problem. Below are some copywriting principles that companies can borrow when planning their marketing … Read More

Your website is typically the first impression your potential customers have of you and your company. In those pages, you need to provide all the information your clients need to know before they make the decision to buy your product … Read More

SEO writing is highly formulaic. This means there are numerous variables to consider, frameworks to choose from, and steps you can take to boost your chance of conversions. But remembering all those variables and formulas can feel overwhelming—especially if you … Read More

If you like getting things right the first time (or as close to the first time as possible), you understand that proper communication and instructions can be crucial for nailing your project objectives. Brand copy is an excellent way to … Read More

Your website copy, be it a landing page, digital advert, or general services page, is your company’s digital first impression. Seeing as first impressions are the most important, you’ll want to ensure everything is in order. From highlighting the benefits … Read More

Landing pages are solo web pages with a dedicated purpose: to convert visitors into leads. Some landing pages get straight to the point, while others may offer a little something, such as a free consultation or ebook, in exchange for … Read More