Best Practices to Increase Product Page Conversions
Boost your direct to consumer sales by optimizing your product pages! Discover proven strategies to increase product page conversions.
Josh Rodriguez
January 29, 2025
The DTC space is crowded. It can be hard to compete for the attention of consumers – and that attention span, when you do get it, is short. To succeed, you must engage your customers quickly and drive action.
There are a lot of potential channels to sell through, and it isn’t easy to know where to aim your marketing resources or how to stay ahead of consumer trends.
At KWSM, we understand how to create content and ads that tap into consumer motivations and turn browsers into buyers.
{ Core Value: Uncommonly Organized }
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Camino Federal Credit Union, based in Montebello, California, wanted to increase the leads they were receiving from their website for specific services they offered, such as auto loans and checking accounts. KWSM created and implemented a plan for increasing the conversion rate on their website. Over the course of 12 months, the monthly eads from their website increased from fewer than 10 to over 100.
For over 11 years, KWSM has been our trusted partner in digital marketing, consistently delivering exceptional results, seamlessly handling our Facebook and Instagram pages while crafting engaging blogs and videos. KWSM also redesigned our website and manages it which further illustrates their enthusiasm to elevate our online presence with creativity and precision.”
OYO Fitness is the maker of the DoubleFlex, a compact and portable workout resistance strength training device for use at home or on the go. KWSM developed a digital marketing strategy for OYO Fitness’s crowdfunding goals that included social media, digital ads, and influencer marketing.
“Your efforts helped us get funded in six days, which was critical for success. You are a huge asset to the OYO Fitness team and I appreciate all your above and beyond efforts to move our brand forward!”
An award-winning handcrafted cider company in Oregon wanted to leverage digital channels to boost sales and distribution through retail outlets and its own tasting rooms. KWSM created content for an omnichannel digital campaign, improving brand awareness and generating repeat subscription revenue.
“I’m blown away. I didn’t know what to expect, but I just read the strategy, and your deep analysis, insights, and suggestions are amazing! I believe this will, literally, change our lives.”
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
There are a lot of digital marketing agencies for DTC brands to choose from.
Before you commit, ask potential partners about past results and success stories with similar clients. Also, consider the relational fit, not just the services. You should work with a team that you feel comfortable sharing ideas and communicating with.
Finally, your agency partner should be familiar with the systems you already have in place for tracking online sales and customer relationship management. This will ensure that you’re speaking the same language and focused on the same metrics as your campaigns come into focus.
Learn more about how to choose an agency here.
Digital marketing is essential for building an audience and selling consumer products, especially if you’re pursuing eCommerce sales through platforms like Shopify, Amazon, or Google.
As a business owner or brand, you ought to leverage every competitive edge available to you so that you can stay ahead of new players in your space.
Every business and brand needs a unique combination of messaging and tactics to reach and convert their target audience – but too many agencies jump in with tactics without putting the infrastructure in place to maximize results.
At KWSM, we establish the online infrastructure and roadmap you need before we launch campaigns to maximize ROI and make the best use of your marketing budget.
Factors like page loading speed, user experience, and functionality are valuable indicators of your website’s health. If your website isn’t generating sales, that may be a sign that your site needs a refresh.
Best practices suggest updating your website design every 2-3 years to keep up with modern trends and usability.
Learn more about how to decide if you need a new website here.
When you work with KWSM’s strategy team, you’ll have a team of digital specialists who will help you develop your brand message, craft your marketing approach, and identify the right tactics for your marketing campaigns. The team is led by our VP of Strategy and includes a Senior Copywriter, UX Specialist, Website Designer, and SEO Specialist.
When you move into the ongoing execution phase of your marketing plan, KWSM’s team of account managers, ads specialists, copywriters, and content creators, led by our Director of Accounts, will take the reins to implement your digital marketing strategy and track results.
Learn more about KWSM’s projects and services in these posts.
Boost your direct to consumer sales by optimizing your product pages! Discover proven strategies to increase product page conversions.
Struggling to reach your customers directly? Discover how a marketing agency can optimize your DTC strategy and boost sales.
