{ Target Prospects }
Outbound Marketing
Outbound Marketing focuses on proactively reaching out to potential customers.
The goal of Outbound Lead Generation is for prospects to learn about your business as a result of direct contact from your company, often by sharing very targeted content with a very specific audience. Cold outreach from your sales team and direct mail also fall into the Outbound category.
Services
associated with Outbound Lead Generation
Outbound has several advantages:
It allows you to reach a wider audience.
You can target specific companies, or specific industries or demographics without relying on them to find your content on their own.
It is often the shortest path to ROI.
In many cases, you can generate leads faster through hyper-targeted outreach and content specifically crafted for your audience.
It amplifies your Inbound activities.
Proactive outreach introduces your brand to potential customers who may not have discovered it in search. They can then engage with that content and enter your Inbound Marketing funnel.
It aligns your marketing and sales teams.
Effective outbound marketing requires collaboration with sales in order to deeply understand the target audience and reach them in an effective way. It also allows for the sales team to come alongside marketing and help with follow up and conversion of leads.
Client Results
Front Desk Supply
A leading hospitality products supplier needed to identify and market to individual industry sectors and create new marketing opportunities outside of the hospitality space. KWSM created a marketing strategy focused on account-based lead generation and engaged those targets with a mix of tactics, including cold email marketing, pay-per-click ads, content marketing, warm email drip campaigns, monthly newsletters, and on-site SEO.
Their entire team is very professional, with lots of great ideas and we continue to see results in terms of our awareness. It is the first time I feel 100% confident in our external message, and the results speak for themselves.”
Total Lender Solutions
Total Lender Solutions (TLS) supports hard money lenders, financial institutions, and their attorneys in starting the commercial foreclosure process for defaulted borrowers. While the transactions rarely result in a foreclosure of the property, TLS leads the process of getting the buyer back to the table with the lender to determine a resolution.
KWSM created state-specific commercial foreclosure sales collateral brochures, which were provided to hard money lenders at events. They served as the first marketing funnel touchpoint, which included state-specific landing pages, foreclosure market blogging updates, social media, and pay-per-click (PPC) remarketing advertising, which digitally targeted collateral recipients who had visited the website.
KWSM took the time to listen to us to not only understand our business but our industry as well (not an easy task given the niche market we occupy). They wowed us with a marketing analysis showing what others were doing and pointing out our strengths and weaknesses. We started with having (KWSM) update our logo and website and were impressed with the range of options they gave us. From there, KWSM created some collateral pieces that we needed. They deliver a quality product in a timely and professional manner exceeding our expectations. They get our highest recommendation.”
Markful
A print-on-demand and promotional product manufacturer was looking to market to realtors. KWSM helped improve website improve website performance and SEO while generating sales.
“We’ve been incredibly impressed with KWSM as they have offered more than just someone to run your digital campaigns but a genuine partnership. Their exceptional communication, strategic insights, and seamless integration with our team have made them an asset in our digital marketing efforts … It truly feels like they’re an extension of our internal staff, contributing not only to the efficiency of our campaigns but also to their overall success. With their proactive approach and tailored strategies, they’ve played a pivotal role in elevating our digital presence and achieving our goals.”
Rakuten Super Logistics
Rakuten Super Logistics is a third-party logistics fulfillment and shipping company that serves small to mid-sized businesses. KWSM created a digital marketing strategy that included paid ads, organic content, email marketing and more to generate leads and increase market share.
“In a world full of copycats, we looked for a marketing firm to help us differentiate ourselves. We feel incredibly fortunate to have found KWSM to ensure our success. Their creativity, hard work, focused execution, and partnership are a blessing that has grown our business.”
Infineon
A global semiconductor manufacturer was struggling with talent acquisition in the U.S. KWSM combined organic content and paid ads for an employer branding campaign to attract more candidates.
“It’s been such a great partnership and you all do such amazing work! What’s really impressive about being recognized by Ragan Awards and making the final cut is that Infineon is listed amongst household names like Pepsi and Disney. This is super fantastic in terms of creating awareness of the Infineon brand.”
F45 Aliso Viejo
A popular Australian fitness franchise was expanding rapidly in the U.S. and launching a new gym in Orange County, California. KWSM helped support the launch, driving potential members to sign up using a combination of organic and paid social media.
“Leading up to the launch of our Aliso Viejo location, KWSM created organic content and managed our Facebook and Instagram channels, growing our engaged audience month to month. Most recently, we started preparing for the opening of our newest location, F45 Dana Point. The KWSM team put together and executed Facebook, Instagram, and Instagram Story ads and has helped us create a list of over 200 leads before our doors opened for the first class.”
Contour Sales & Marketing
The top authorized distributor of the Contour Light System, a Class II medical device, wanted to build an online lead generation engine to sell their professional-grade units to wellness professionals. KWSM built a website and digital marketing strategy to help them dominate their niche.
“KWSM has the unique blend of being highly professional as well as warm & personal when addressing our concerns and goals for marketing. The professionals on staff are highly skilled and creative, as well as stellar advocates for our business. They have provided great support and innovative ideas when addressing our marketing wants and needs.”
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