MARKETING THAT MAKES THE TECHNICAL, TANGIBLE
Manufacturers & Distributors produce sophisticated products with longer sales cycles. The relationship between the company and your customers is also more intricate than other industries.
Your marketing plan needs to be focused on the company, not a specific person. And building the brand itself as a market leader is a complex undertaking of its own.
At KWSM, we understand that nuanced strategies and detailed infrastructure are needed to create a seamless ordering process, from demand to delivery.
{ Core Value: Uncommonly Organized }
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
A U.S.-based plastic sheeting supplier wanted to expand their reach to a national audience of growers and builders. They partnered with KWSM to develop and execute a Digital Marketing Strategy to drive qualified leads organically. (With no ad spend.)
“After over a decade of hiring employees, consultants, and agencies, we created a reliable, dependable marketing engine with KWSM. We probably have a 20x return on our investment (budget spent on KWSM compared to revenues produced).”
A print-on-demand and promotional product manufacturer was looking to market to real estate brokerage decision-makers, administrators and agents.
KWSM strategized and ran a cross-platform program that focused on website design, content creation, SEO, email campaigns, paid social media advertising and PPC campaigns, and organic social media.
KWSM saw leads grow both paid and organically, and the campaign was expanded to other target audiences.
“We’ve been incredibly impressed with KWSM as they have offered more than just someone to run your digital campaigns but a genuine partnership. Their exceptional communication, strategic insights, and seamless integration with our team have made them an asset in our digital marketing efforts … It truly feels like they’re an extension of our internal staff, contributing not only to the efficiency of our campaigns but also to their overall success. With their proactive approach and tailored strategies, they’ve played a pivotal role in elevating our digital presence and achieving our goals.”
Rakuten Super Logistics is a third-party logistics fulfillment and shipping company that serves small to mid-sized businesses. KWSM created a digital marketing strategy that included paid ads, organic content, email marketing and more to generate leads and increase market share. The largest driver was the highly successful cross-platform contest “Oh Ship Moments,” which yielded hundreds of qualified leads from small business owners who shared their logistics headaches.
“In a world full of copycats, we looked for a marketing firm to help us differentiate ourselves. We feel incredibly fortunate to have found KWSM to ensure our success. Their creativity, hard work, focused execution, and partnership are a blessing that has grown our business.”
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Manufacturing and distribution companies should ask potential partners about past results and success stories, especially in similarly complex or technical industries.
Also consider personality compatibility, not just services. An open dialogue with your marketing partner will lead to better results and more opportunities as your online presence grows.
Digital marketing is essential for businesses that want to reach customers and distribution partners online. As a business owner or brand, you ought to leverage every competitive advantage available to you so that you can stay ahead of new players in your industry.
Every business and brand needs a unique combination of messaging and tactics to reach and convert their target audience – but too many agencies jump in with tactics without putting the infrastructure in place to maximize results.
At KWSM, we establish the online infrastructure and roadmap you need before we launch campaigns in order to maximize ROI and make the best use of your marketing budget.
If your website isn’t generating traffic or appearing in search results, it may be the first sign that your website needs a refresh. Factors like page loading speed, user experience, and functionality are valuable indicators of your website’s health.
Best practices suggest updating your website design every 2-3 years to keep up with modern trends and usability.
Learn more about how to decide if you need a new website here.
When you work with KWSM’s strategy team, you’ll have a team of digital specialists who will help you develop your brand message, craft your marketing approach, and identify the right tactics for your marketing campaigns. The team is led by our VP of Strategy and includes a Senior Copywriter, UX Specialist, Website Designer, and SEO Specialist.
When you move into the ongoing execution phase of your marketing plan, KWSM’s team of account managers, ads specialists, copywriters, and content creators, led by our Director of Accounts, will take the reins to implement your digital marketing strategy and track results.
Learn more about KWSM’s projects and services in these posts.
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B2B manufacturers like you understand the importance of building relationships and securing contracts with other businesses. However, the traditional methods of networking and trade shows may no longer be enough in today’s fast-paced digital world. In fact, the majority of B2B buyers now conduct most of their research online before
