{ Manufacturers & Distributors }

MARKETING THAT MAKES THE TECHNICAL, TANGIBLE

The only constant is complexity

Manufacturers & Distributors produce sophisticated products with longer sales cycles. The relationship between the company and your customers is also more intricate than other industries.

Your marketing plan needs to be focused on the company, not a specific person. And building the brand itself as a market leader is a complex undertaking of its own.

At KWSM, we understand that nuanced strategies and detailed infrastructure are needed to create a seamless ordering process, from demand to delivery.

Play Video about KWSM Team Members discussing Digital Marketing Strategy

{ Core Value: Uncommonly Organized }

Our Process

The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.

Client Results

What Makes KWSM

Different

Holistic Marketing
Approach

Target and capture qualified prospects on their preferred platforms.

a brand journalism
Mindset

Tell compelling, engaging stories that prospects connect with.

IN-HOUSE
Team

Partner with a full-service team that cares about achieving your goals.

Strategy first,
Tactics Second

Build sustainable success with a custom plan for reaching your audience.

Our Guarantee

Experience our collaborative 6-week strategy process before committing to a long-term engagement.

Growth begins with a conversation.

Fill out this form to speak to a member of our team. Please include links to any digital assets you want us to review before the call.
We've helped

hundreds of manufacturers & distributors

grow since 2010.

Digital Marketing For Manufacturers & Distributors

FAQs

How should I choose a marketing agency for my manufacturing or distribution business?

Manufacturing and distribution companies should ask potential partners about past results and success stories, especially in similarly complex or technical industries.

Also consider personality compatibility, not just services. An open dialogue with your marketing partner will lead to better results and more opportunities as your online presence grows.

Learn more about how to choose an agency here.

 

Digital marketing is essential for businesses that want to reach customers and distribution partners online. As a business owner or brand, you ought to leverage every competitive advantage available to you so that you can stay ahead of new players in your industry.

Learn more about the benefits of digital marketing here.

Every business and brand needs a unique combination of messaging and tactics to reach and convert their target audience – but too many agencies jump in with tactics without putting the infrastructure in place to maximize results. 

At KWSM, we establish the online infrastructure and roadmap you need before we launch campaigns in order to maximize ROI and make the best use of your marketing budget.

Learn more about why you need a strategy here.

If your website isn’t generating traffic or appearing in search results, it may be the first sign that your website needs a refresh. Factors like page loading speed, user experience, and functionality are valuable indicators of your website’s health.

Best practices suggest updating your website design every 2-3 years to keep up with modern trends and usability.

Learn more about how to decide if you need a new website here.

When you work with KWSM’s strategy team, you’ll have a team of digital specialists who will help you develop your brand message, craft your marketing approach, and identify the right tactics for your marketing campaigns. The team is led by our VP of Strategy and includes a Senior Copywriter, UX Specialist, Website Designer, and SEO Specialist. 

When you move into the ongoing execution phase of your marketing plan, KWSM’s team of account managers, ads specialists, copywriters, and content creators, led by our Director of Accounts, will take the reins to implement your digital marketing strategy and track results.

Learn more about the KWSM team here.

Resources

Learn more about KWSM’s projects and services in these posts.

A team utilizing all of the elements in a strategy plan after learning how to use content in inbound marketing effectively.
Greg Colacino

How to Use Content in Inbound Marketing Effectively

When you hear “content in inbound marketing,” what comes to mind? Is it blogs, social media posts, landing pages, or videos? The reality is that it’s all of those channels and more. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract a clearly

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What is outbound marketing
Greg Colacino

What Is Outbound Marketing? Turn Cold Leads Into Clients

What is outbound marketing? Outbound marketing is a strategic approach designed to put your business directly in front of potential customers. It involves reaching out to prospects through methods like targeted ads, cold emails, direct mail, and more. Unlike inbound marketing, which waits for customers to find you, outbound marketing

Read More »
Reinforce your company’s branding across social media, web design, and advertising.
KWSM Team

How to Reinforce Your Company’s Branding Online

The importance of consistent and clear branding cannot be overstated. Your brand is what makes you recognizable, and it’s important to keep this identity consistent across your online channels to reinforce your company’s branding effectively. Social media, your website, or advertising campaigns, your brand must always present a unified message.

Read More »
Core Values at KWSM a digital marketing agency