Sales Collateral Design Services

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Sales Collateral

Educate prospects and streamline the sales process with professionally developed assets.

Inbox Impact

Sales enablement collateral drives lead generation by providing assets for sales teams that address common objections or information requests.

You can provide your team with resources that leverage your company’s collective expertise and empower prospects to make informed decisions more quickly.

Benefits

Consistent messaging and brand experience

across all channels and platforms

Create and maintain valuable outputs

without burdening your in-house team

Expand your ecosystem

with ready-made collateral that markets your brand to strategic partners

Share key information

easily with potential buyers and streamline sales conversations

Sales Collateral Services For Lead Generation

Sales collateral supports outbound lead generation strategies.

  • Website content development
    Create and publish optimized messaging for free-to-access outputs like landing pages and blogs, as well as gated downloadables like eBooks, white papers, case studies, and email drip sequences
  • Interactive asset creation
    Custom-coded tools like calculators or multi-step forms that leverage progressive disclosure to keep prospects engaged
  • Full-service video and photography
    Ideation, production, and post-production for professional-quality videos and photos that address pain points and alleviate objections at every stage of the sales funnel
  • Physical asset creation
    Design and production of trade show materials like banners, signage, and giveaways, as well as brochures, business cards, event invitations, mailers, product one-sheets, and other tangible assets

Client Results

{ Core Value: Uncommonly Organized }

Our Process

The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.

What Makes KWSM

Different

Holistic Marketing
Approach

Target and capture qualified prospects on their preferred platforms.

a brand journalism
Mindset

Tell compelling, engaging stories that prospects connect with.

IN-HOUSE
Team

Partner with a full-service team that cares about achieving your goals.

Strategy first,
Tactics Second

Build sustainable success with a custom plan for reaching your audience.

Our Guarantee

Experience our collaborative 6-week strategy process before committing to a long-term engagement.

Growth begins with a conversation.

Fill out this form to speak to a member of our team. Please include links to any digital assets you want us to review before the call.
Sales Collateral

FAQs

How can sales collateral help our brand generate more leads?

Effective sales collateral helps with lead generation by:

  • Providing valuable information: Offer easy access to insights and solutions for your target audience with pre-made assets that address common challenges.
  • Building trust and credibility: Demonstrate your expertise and establish your brand as a reliable source for valuable information.
  • Encouraging action: Include clear calls to action that will guide potential customers towards the desired next step.

Effective sales collateral will depend on your specific business, target audience, and sales process, but common options include whitepapers, case studies, ebooks, infographics, and slideshow presentations.

Effective sales collateral should:

  • Align with your target audience: Tailor your content to the needs and interests of your ideal customers.
  • Incorporate visual appeal: Use high-quality design and imagery to capture attention.
  • Present clear, concise, and relevant information: Avoid overwhelming your audience with too much data or shifting focus away from the prospect to burnish your credentials.
  • Include a strong call to action: Guide potential customers towards a clear and desirable next step.

Sales Collateral Resources

Learn more about KWSM’s projects and services in these posts.

SEO Looking at Google Results to Rank in AIO and Snippets
Matt Enser

The Importance of Google’s AIOs & Featured Snippets

A key area of brand journalism that KWSM focuses on is thought leadership, establishing our clients as authorities in their field, which spans industries, from professional services and manufacturing to direct-to-consumer and non-government organizations. The best way to establish that credibility in search results is in highlighted sections on Google SERP

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Core Values at KWSM a digital marketing agency