{ Surround }
Referral Programs
Leverage your existing network of customers and strategic partners to reach new prospects, reward loyalty, and increase revenue.
Activate Partner Power
Referral programs can be highly effective for generating leads and growing your business. Prospects who come through referrals are typically more likely to convert because they come through people who they already know and trust.
A structured referral program can enhance your brand’s reputation as you build a new and sustainable lead source. Referral programs can also strengthen customer loyalty, improve brand reputation, and reduce acquisition costs.
Benefits
Reduced acquisition costs
through a shorter sales cycle that capitalizes on trust built by existing customers and partners
Pre-qualified leads
who have shown more interest in your products or services than cold prospects
Stronger relationships with referral sources,
including existing customers and strategic partners
Reputation enhancement
by increasing positive word-of-mouth
Referral Programs For Lead Generation
Referral programs support nearbound lead generation strategies.
- Referral program design and development
Collaborate on a referral structure that aligns with your business goals, audience, and market position - Systems to encourage and incentivize referrals
Creation of collateral that urges satisfied customers to refer your company to others, and educational materials to help encourage partner referrals
- Tracking referrals
Setting up and monitoring unique referral codes and programs to verify effectiveness and make improvements in future campaigns.
- Customer Relationship Management (CRM) integration
Streamline processes and provide a seamless experience for both customers and referred leads
- Value-add email campaigns
Expand your reach to include new audiences by sharing subscriber lists with trusted partners - Co-branded marketing materials
Create, publish, and distribute virtual and physical collateral with approved “co-branding” that connects your business to strategic partners
Client Results
West Coast Family Mediation
West Coast Family Mediation is a group of mediators dedicated to helping couples resolve conflicts and legal issues respectfully and with compassion. The center focuses on providing divorce mediation, premarital mediation, marital mediation and other family mediation services. KWSM drove synergistic relationship between West Coast Family Mediation’s mediators and both Marriage and Family Therapists (MFTs) and licensed counselors.
KWSM built a new website and strategized a mix of tactics that supported West Coast Family Mediation’s goal to be a safe transitioning space for couples seeing MFT and counselors but still seeing counselor content on the mediation website.
The whole team we worked with at KWSM was wonderful to work with! They were incredibly organized, on time and kept communication with us regularly. Any time we had questions, someone was available to answer them and take care of anything that needed to be done quickly. We were so happy with the final website and now that we’re on the other side of it they are still providing the same great service as they did before. Would highly recommend working with them!”
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
Our brand has loyal customers but we’re struggling to attract new prospects. Can a referral program help?
Well-structured referral programs can tap into your existing customer base to generate new leads and expand your reach. By incentivizing your customers to refer personal and professional connections to your business, you can attract high-quality, pre-qualified prospects.
How should we decide on what incentives to offer for referrals?
The most effective incentives to motivate referrals will be based on your target audience and business goals. When you work with KWSM, we’ll help you determine the most attractive incentives for your audience and create compelling messaging with promotional materials to encourage participation.
How can we determine if our referral program is effective?
The best way to measure your program’s ROI by tracking referrals and attributing new business to specific customers based on their referral source. This data can also be used to optimize your referral program and ensure it’s delivering the desired results.
Resources
Learn more about KWSM’s projects and services in these posts.
What is Nearbound Marketing?
What is nearbound marketing? Generating qualified leads through marketing is a struggle for many companies, especially those in the B2B space. Trying to reach potential customers through social media or search results can make you feel like you’re the needle in the haystack — and you don’t even know if
3 Characteristics of an Effective Email
Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture leads, and drive conversions. But to truly make an impact, your email campaigns need to be carefully crafted, with each
Why Storytelling is Crucial to Digital Marketing
Successful marketing hinges on more than simply pushing your products or services online. It’s all about building connections—authentic ones. What is the most effective way to do this? Through storytelling. But why is storytelling crucial to digital marketing, and how can you leverage it to grow your business? At KSWM,
