{ Attract Prospects }
Inbound Marketing
Inbound marketing focuses on attracting leads through valuable and relevant content. The goal of Inbound Lead Generation is for prospects to find your content online, engage with it, and reach out to inquire about your products and services.
This type of strategy is typically thought of as Content Marketing.
Services
associated with Inbound Lead Generation
Inbound has several advantages:
It allows potential customers to opt-in in a non-salesy way.
They discover your content on the internet and resonate with it, so they visit your website or opt-in to a sales conversation.
It nurtures lead effectively.
Content can be created to speak to members of your target audience at each stage of the buying process and engage them as they move through the sales funnel.
It builds trust and credibility.
Quality content establishes your brand as a trusted authority in the industry.
It continues to build traction over time.
An organic content strategy costs less and last longer than a paid media strategy alone. The longer the content is out there, the more people find it, and the results compound over time.
Client Results
Americover
A U.S.-based plastic sheeting supplier wanted to expand their reach to a national audience of growers and builders. They partnered with KWSM to develop and execute a Digital Marketing Strategy to drive qualified leads organically. (With no ad spend.)
After over a decade of hiring employees, consultants, and agencies, we created a reliable, dependable marketing engine with KWSM. We probably have a 20x return on our investment (budget spent on KWSM compared to revenues produced).”
Gokal Law Group
An Orange County-based estate law firm specializing in trust and probate litigation needed to generate leads for their practice. KWSM crafted a custom Digital Marketing Strategy that integrated several tactics to attract just the right type of client.
“KWSM has been our marketing partner for several years. Over the years they have helped us gain substantial growth. They have always been responsive and produced work of the highest quality.”
Congressional Medal of Honor Foundation
The Congressional Medal of Honor Foundation wanted to grow their audience and build a wider base of potential donors. KWSM provided a comprehensive marketing strategy to attract and engage a larger audience to raise funds from their online fan base.
Their rare combination of intelligence, experience, and intuitiveness has yielded a 150% increase in the reach and effectiveness for the Congressional Medal of Honor Foundation over the last 6 months. Kudos to the KWSM staff for being an integral part of our team, and for making us a better organization.”
Marcia Campbell, CPA
A California-based CPA firm specializing in trust accounting and elder care financial services needed to build an authoritative online presence to generate leads. KWSM implemented a content marketing strategy that included optimized blogs, social media, and website content for effective brand visibility.
My business has grown immensely because of their input and hard work. We receive three or more inquiries per week from the website and more from the internet because of the SEO. The inquiries come from the whole state of California, surrounding states, and across the country.”
West Coast Family Mediation
A family law mediation firm working across the state of California wanted to stand apart from the competition and generate leads. Through a variety of tactics, KWSM grew the firm’s digital presence and enabled them to attract dozens of new leads every month.
KWSM has been wonderful to work with over the years and would definitely recommend them to anyone with marketing needs. From creating a new website to monthly SEO and website work, everyone we have worked with has been top notch.”
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
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