{ Attract }
Search Engine Optimization
Unleash the power of search results with strategic communication & technical expertise
Search party
Search Engine Optimization (SEO) improves your website content and structures to maximize online visibility and attract qualified leads.
Addressing technical issues like site speed, mobile-friendliness, and XML sitemaps ensures that your website is fundamentally sound and crawlable by search engines.
Tactics like keyword research, on-page optimization, and link building can enhance your online presence by driving organic website traffic and creating more opportunities to convert qualified leads.
Benefits
Increase brand visibility
by driving more organic traffic to your website and landing pages
Build sustainable success
by developing and improving collateral that niche audience segments will trust and refer back to
Reduce in-house time and effort
by engaging a knowledgeable SEO partner who can track and respond to algorithm changes
Track performance and prioritize improvements
with a data-driven approach
Search Engine Optimization For Lead Generation
SEO supports inbound lead generation strategies.
- On-page SEO and strategic structuring
Get a modern website that incorporates relevant keywords into titles, meta descriptions, headlines, and page copy for specific prospect groups
Optimize images, website URL structure, header tags, meta tags, and user experience for mobile and desktop access - Off-page SEO enhancements for search visibility
Acquire high-quality backlinks from reputable third-party websites to demonstrate industry authority and relevance; connect branded social media profiles to your website; review business information across online directories and citation sites for consistency - Technical SEO analysis & improvements
Identify, prioritize, and correct issues like slow page load times, non-functioning internal or external links, meta descriptions, image ALT text, and other technical challenges that can hinder search engine results page (SERP) placements
- Track website performance analytics and conversion paths
Install and monitor heat mapping tools and other metrics to close gaps in your conversion funnel and leverage high-traffic pages more effectively - Local optimization
Ensure your listings in Google My Business, Yelp, and other relevant directories are complete, accurate, and monitored for customer engagement and reputation management
Client Results
Marcia Campbell, CPA
A California-based CPA firm specializing in trust accounting and elder care financial services needed to build an authoritative online presence to generate leads. KWSM implemented a content marketing strategy that included optimized blogs, social media, and website content for effective brand visibility.
My business has grown immensely because of their input and hard work. We receive three or more inquiries per week from the website and more from the internet because of the SEO. The inquiries come from the whole state of California, surrounding states, and across the country.”
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
What is search engine optimization?
Search Engine Optimization (SEO) services refine and enhance your marketing content to maximize visibility, effectiveness, and engagement. Optimizing your content is essential for improving search engine rankings and attracting more organic traffic to your website.
Further, content optimization ensures that everything your brand publishes is relevant, consistent, and technically sound for both end-users and search engines to understand. For example, written outputs like blogs and website pages should include unique and credible copy and back-end elements like meta descriptions, image tags, and backlinks.
Learn more about how SEO services can benefit your business.
Why is SEO important?
In today’s digital marketing environment, reaching potential leads and attracting them to your website is more complex than ever. Incorporating content optimization & SEO services into your digital marketing strategy helps:
- Improve visibility in search results: Optimized content is more likely to be seen by your target audience when they are searching for relevant keywords.
- Attract qualified leads: Well-optimized content addresses your audience’s needs, leading to valuable website visits and potential conversions.
- Build brand authority: High-ranking content positions you as an industry expert and strengthens your brand reputation.
Learn more about the benefits of optimized content for your business.
How do you know what search engine algorithms (and users) want from our content?
According to Google’s Helpful Content System, Experience, Expertise, Authoritativeness and Trust (E-E-A-T) are all important considerations in page quality rankings.
Although the full details of Google’s search ranking algorithm are a closely guarded secret, E-E-A-T principles are invaluable for creating outstanding content and providing users with original, helpful, and accurate information.
How should content be optimized for marketing?
Several factors contribute to successful marketing content optimization, including:
- Keyword research: Identifying and incorporating relevant keywords your target audience searches for.
- On-page optimization: Improving your web content’s structure, headings, meta descriptions, and images with target keywords to enhance website page quality and improve user experiences.
- Content quality: Providing valuable, informative, and engaging content that resonates with your audience.
- Mobile-friendliness: Optimizing content for mobile devices.
- Backlinks: Acquiring links from high-authority websites to signal trust and relevance to search engines.
What are the key elements of Conversion Rate Optimization (CRO) for lead generation?
Web pages that convert visitors into prospects effectively integrate CRO principles that include:
- Confirmation: Clearly communicate the value proposition and benefits of taking action. Strong headlines, compelling visuals, and persuasive copy are more likely to convince visitors that your company is the solution they need.
- User Experience: Design intuitive navigation, visually appealing layouts, and seamless connections throughout your site to foster trust.
- Credibility: Showcase testimonials, case studies, industry certifications, and awards that demonstrate expertise and reliability. (Website visitors don’t want to be the first to try your business.)
- Friction Reduction: Eliminate obstacles that might hinder the conversion actions, including optimizing page load times, ensuring mobile-friendliness, and providing a secure conversion experience.
- Clear Instructions: Simplify the conversion process with clear and concise language, minimal form fields, and intuitive navigation with clear calls to action.
My website isn’t ranking or getting as much traffic as we need. Will SEO help?
There could be several reasons that your website isn’t ranking or pulling in traffic. Updating the content on your website as part of a content optimization and SEO strategy can help you get back on track.
Developing targeted messages and optimized content can help your brand gain traction — and more importantly, help audiences find you more easily. Some content optimization tactics include:
- Keyword alignment: An effective digital marketing strategy should include keyword research with metrics like search volume and ranking difficulty. You can use this information to align your existing content with relevant keywords and create new posts, videos, and other outputs that capitalize on marketplace opportunities to benefit your brand.
- Web page meta descriptions: Meta descriptions are the short snippets that appear below links in search results to explain what the page is about. Clear and compelling meta descriptions that include your targeted keywords help search engines and end-users recognize that your page has the answers they’re looking for.
- Content refreshes: Existing content that is outdated or lacks in-depth information will fall out of Google’s favor quickly. Updating blog posts with new information and more details that users want can mitigate search engine slippage.
Learn how updating & recycling existing content helps your business.
Search Engine Optimization Resources
Learn more about KWSM’s projects and services in these posts.
Why Search Engine Optimization Services are a Website Must-Have
Are you feeling the frustration of your website not generating the leads or visibility you expected? Have you poured your efforts into a stunning website, only to feel that it’s going unnoticed by your target audience? You’re not alone. Many businesses struggle with their online performance simply because potential customers
Case Study: How to Build a Local SEO Strategy in Multiple Markets
Many businesses begin to take off after following a local SEO strategy that effectively targets their audience across multiple geographic regions. This is especially true for niche service providers like Total Lender Solutions, a company specializing in resolving defaulted loans for lenders. Total Lender Solutions and KWSM partnered to develop
Driving Web Traffic & Leads: An SEO Agency Case Study
A Southern California family law firm specializing in mediation wanted to grow its overall website traffic and drive more online leads. The firm was inactive on social media, had an outdated website with limited functionality, and needed the guidance of a trusted SEO agency to improve its lead generation and
