Evolving into a Self-Governing Leader with KWSM

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Have you ever participated in a course that influenced your perspective on not only what you learned, but also your capabilities? I have. I recently had that experience after undergoing the KWSM Leadership Program, taught by CEO and President, Katie … Read More

KWSM’s Leadership Program: Channel Your Inner Leader

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Do you ever find yourself questioning whether you have what it takes to be a leader? I used to. Until I went through KWSM’s Leadership Program, I experienced feelings of self-doubt in this area that many people can relate to.  … Read More

Workplace Culture at KWSM | The Importance of Loyalty

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Now, more than ever, companies are acknowledging that a well-balanced and supportive work environment is the key to employee and client success. Because of this, it’s vital to cultivate a workplace culture that has clearly defined values, support structures, and … Read More

What Being Communicative Means at KWSM

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Every company has a set of core values shared by its team members. Think Leadership, Diversity, Innovation, and the like. At KWSM, we work and live by a set of seven values – but don’t worry; I won’t run through … Read More

KWSM Mentorship Program: The Art of Audience Targeting

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For this year’s KWSM Mentorship Program, I was taught the art of audience exploration and targeting by our Director of Content, Jason Avant. The wealth of information I took in these past couple of months was akin to a firehose, … Read More

KWSM Mentorship Program: Email Marketing Design Improved User Retention

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I had the pleasure of joining KWSM’s Mentorship Program once again this year. As a Digital Marketing Strategist, my biggest passion is email marketing and I was excited to work on a project related to email. I was paired with … Read More

KWSM Mentorship Program: Email Marketing

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This year, I got the chance to participate in the KWSM Mentorship Program. I was paired up with Dalia Grelin, a Digital Marketing Strategist who is passionate about email marketing. As a web designer/developer, I had some previous email marketing … Read More

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