Email marketing is one of the most effective ways you can reach your audience. For some industries, the average open rate for advertising emails is less than 20%. To aim above that threshold and to make the most of every … Read More
A marketing newsletter can be a powerful way to educate your audience, build connections, and grow your leads. 59% of consumers say that marketing emails have influenced their purchases. A monthly or quarterly newsletter allows your business to influence both … Read More
The countdown is on for the coming year, and several 2023 marketing trends are on the horizon. How are you evaluating your 2023 plans? Now is the time to evaluate your marketing strategy for the new year. Here are three … Read More
I had the pleasure of joining KWSM’s Mentorship Program once again this year. As a Digital Marketing Strategist, my biggest passion is email marketing and I was excited to work on a project related to email. I was paired with … Read More
This year, I got the chance to participate in the KWSM Mentorship Program. I was paired up with Dalia Grelin, a Digital Marketing Strategist who is passionate about email marketing. As a web designer/developer, I had some previous email marketing … Read More
If you often scroll through Gmail on your phone, you may have noticed that some profile images move. Noticeably, Canva, which is seeking to expand its animation and video capabilities, has used this feature to their advantage in eblasts. If … Read More
Within the last few years, as the world has experienced an influx of grief, many brands sought ways to remain tonally adherent to their customers. One tactic that brands have implemented is a marketing protocol that gives subscribers the opportunity … Read More
Email marketing is a great tool for business owners to reach their audience. There are many reasons to send emails, but at the end of the day, you want to be sure your audience gets the message. That’s why it’s … Read More
Loyalty programs and coupon codes have been popular tactics many businesses have successfully used to nurture their client base and keep them coming back for more. Recently, however, some companies are starting to see a decline in enrollment and engagement. … Read More
Text message marketing has grown in popularity in the industry. Currently, 9 out of 10 consumers prefer to receive text messages from businesses over other forms of communication. Because of this preference, open rates for text messages are also significantly … Read More
