What Does Google E-E-A-T Mean for Content Marketing?

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In the past year, Google has made many changes to its “Helpful Content Update.” One of the major changes includes expanding its content marketing guidelines. Businesses will be rewarded when following the Google E-E-A-T concept and receive maximum exposure for … Read More

6 Reasons SEO Matters for Every Small Business

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SEO refers to search engine optimization, which is an important component of every digital marketing campaign for businesses across the globe. Every business would benefit from increased awareness, and without a marketing plan in place, it’s more difficult to grow. … Read More

Why You Shouldn’t Trust AI Copywriting Software with Your Content

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AI copywriting software is as intriguing as it is disappointing. Platforms like Jasper are gaining widespread popularity among us copywriters, promising “smarter” work. However, they often spit out content that requires an hour of edits. Writing may be formulaic, but … Read More

KWSM Mentorship Program: The Art of Audience Targeting

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For this year’s KWSM Mentorship Program, I was taught the art of audience exploration and targeting by our Director of Content, Jason Avant. The wealth of information I took in these past couple of months was akin to a firehose, … Read More

3 B2B Marketing Trends

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As a business owner or operator, you’ve likely changed many business practices over the last few years – whether that’s streamlining inefficiencies or adopting a hybrid/remote work environment.  The marketing landscape has changed in that time, and for businesses looking … Read More

Top Three Content Mistakes to Avoid on Your Website

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Your website is typically the first impression your potential customers have of you and your company. In those pages, you need to provide all the information your clients need to know before they make the decision to buy your product … Read More

How to Choose The Right  Influencers to Increase Brand Awareness

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If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type … Read More

5 Essential Graphic Design Tips for Social Media 

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Styles and trends change by the week, whether it be shoes, clothes, or social media content. As a marketer and graphic designer, it’s crucial to stay on top of modern requisites. What’s surprising is that most graphic design tips are … Read More

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