What are Calls to Action and Why do They Matter?

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Whether you’re crafting a blog, a new website landing page, a newsletter, or an ad, including a call to action should be an essential part of your content.   A call to action is a prompt that explicitly tells the … Read More

How to Use Video to Build Trust in Your Business

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Building your brand requires more than creating content to show that your business is present on social media. To get results and grow your audience, you have to build trust. Marketing is all about building the know (brand awareness), like … Read More

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