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Public Relations
Build brand authority and credibility with modern reputation management.
Meet your hype man
Public relations creates opportunities for your brand to cut through the noise and reach a qualified audience. Tactics like targeted announcements, media outreach, and speaking engagements can give you an edge the competition can’t match.
As your partner, KWSM’s team of brand journalists and marketing strategists will leverage combined expertise in storytelling, media relations, and thought leadership to establish your business as best-in-class and generate more prospects.
Benefits
Expand your reach
by securing valuable media placements in relevant publications
Increase trust
among prospects through coverage and validation by independent third parties
Establish thought leadership
and industry authority with positive media mentions and appearances
Grow organically
with high-quality backlinks that send more traffic to your website
Public Relations Services For Lead Generation
Public relations supports nearbound lead generation strategies.
Targeted press releases and industry announcements
Identify opportunities to raise marketplace awareness through company announcements and milestones; network with niche publications and professional organizations that will share and publicize these announcements
Speaking engagement development and booking
Collaborate on pitch decks and topics for speaking engagements as a subject matter expert; identify and coordinate speaking engagements on podcasts and at industry eventsThought leadership content development and media outreach
Develop thought leadership content for multiple platforms (articles, white papers, videos); leverage industry knowledge and authority to secure media appearances
Client Results
Angela Reddock-Wright
Angela Redodck-Wright is a longtime employment law attorney and mediator and frequent media commentator for major media outlets. Also an author and radio host, Reddock-Wright has provided legal insight and analysis on some of America’s biggest employment law cases, including the Harvey Weinstein case, Gina Carano-Disney case, and election free speech in the workplace cases. She has been featured on CNN, Court TV, Good Morning America, CBS, FOX, NPR, New York Times, and Los Angeles Times.
KWSM strategized and executed a monthly public relations program aimed at top journalists, reporters, and newsroom decision-makers centering around Reddock-Wright’s thought leadership and analysis of emerging laws, high-profile employment law legal cases, and potential pitfalls that business owners or employees may face. The monthly public relations outreach has led to several media placements, and Reddock-Wright has been featured on local and national television, in print articles, and in online news stories.
KWSM has supported my role as a legal media commentator by maintaining a consistent employment law PR distribution program to local and national media, sharing expert legal analysis on complex employment laws, high profile workplace legal cases, and new laws that impact business owners and employees. They understand the fast-paced landscape of employment law and which cases or laws could result in landmark changes.”
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Our Process
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
We have an in-house marketing team. Why do we need an agency for public relations?
An agency that is experienced in both marketing and PR, like KWSM, can act as an extension of your internal marketing team by offering specialized expertise and resources. These include:
- Developing strategic media relations: Build relationships with media contacts and influencers to secure positive brand mentions and brand awareness.
- Crafting newsworthy content: Create press releases and thought leadership pieces that grab media attention.
- Monitoring brand perception: Maintain your online reputation by tracking brand mentions online, addressing negative sentiment, and managing crisis situations effectively.
- Develop influencer marketing strategies: Identify key industry influencers and develop targeted campaigns to amplify your brand message and reach a wider audience.
Learn more about the marketing benefits of working with an agency for public relations.
What should be included in a public relations strategy?
A public relations strategy is essential before you start sending out pitches and press releases to reach your business goals. A winning strategy should:
- Define your goals: Are you trying to establish your brand as an industry leader, build credibility for your business, or increase leads and sales? Knowing what you want to accomplish is the first step in any effective Digital Marketing Strategy.
- Identify your targets: Your target audience includes both current customers and potential prospects, as well as the media outlets and influencers you’re hoping to build relationships with. Understanding all of these segments and what they want from your brand will make it easier to generate the results you want.
- Determine your tactics: Typical PR tactics include pitching article ideas, writing press releases, authoring guest posts for industry publications, media events, and paid placements. The right tactics for your brand should reflect the goals and targets we’ve established.
How will you generate positive media coverage for our brand?
While we can’t guarantee specific placements, our team leverages audience research and proven marketing expertise to:
- Identify target media outlets and influencers: Research and target relevant publications and influencers who are likely to cover your brand stories for interested audiences.
- Craft compelling pitches: Develop newsworthy angles and compelling narratives to capture media and influencer attention.
- Measure and refine strategy: Track media mentions, analyze sentiment, and continuously optimize your online PR approach.
Public Relations Resources
Learn more about KWSM’s projects and services in these posts.
End-of-Year Business Communication Strategies with David Oates of PR Security Services
As 2024 draws to a close, many businesses find themselves facing an all-too-familiar challenge: How can we keep momentum high during a time when many people are winding down? In a recent webinar hosted by KWSM, “Unlocking End-of-Year Growth: Convert More Leads into Sales with Actionable Steps,” David Oates, Principal
What Does it Cost to Send a Press Release?
Are you on the brink of a big breakthrough for your business, or are you ready to launch a new product but don’t know how to announce it from the rooftops? A press release is a great way to get in front of the media and your target audience and
What Company News is Good for a Press Release?
Product launches, service updates, data trends, and more are all company news that’s good for a press release. Find out why it’s important for your audiences.
