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Public Relations Services

Get People Talking About Your Brand & Generate Results

Brands that choose to invest in digital marketing need a custom strategy that will maximize reach both online and off.

KWSM blends modern reputation management with traditional public relations tactics that connect you with customers through the thought leaders they trust.

KWSM Public Relations Services include:

  • Communication Plans
  • Media Outreach & Pitching
  • Multimedia Press Releases
  • Online Media Placement
  • Crisis PR
  • Influencer Outreach
Start a Conversation About PR

Public Relations Case Study

Our client, a US-based plastic sheeting manufacturer, enlisted KWSM’s PR services to create awareness around the launch of a new mold vapor barrier product.

The client’s marketing budget for the product launch was limited, so we created a strategic PR campaign that targeted home and commercial builders who needed mold prevention technology with a comprehensive press release. 

After leads entered our marketing funnel, we nurtured them with blogs, emails, and low-budget PPC ads. We also sent the press release directly to media outlets and personalities in the home and commercial building industries.

Even though the sales cycle for these products can be quite long, we saw immediate results from the press release and significant revenue from purchases by construction professionals.

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Placements in construction publications within 24 hours of press release publication
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Press release views within 24 hours of publication; generated 233 product page views
$ 0 k
Product revenue from online orders within 30 days of publishing the press release
$ 0 k
Total revenue from selling 180 product rolls ten months after initial campaign launch
Read Public Relations Case Study

How Public Relations Helps KWSM Clients

“After over a decade of hiring employees, consultants and agencies we created a reliable, dependable marketing engine. It took both teams (internal and KWSM) working as if each was fully responsible for the outcome to produce results. Currently we probably have a 20x return on our investment. ($ spent on KWSM to revenues produced).”

– Peter O’Sullivan
Americover

Benefits of KWSM Public Relations Services

Brand Journalism

KWSM combines your expertise with storytelling principles to help your message cut through the noise

Brand Journalism

KWSM combines your expertise with storytelling principles to help your message cut through the noise

social media marketing icon of human silhouettes

Full-Service Team

All of KWSM’s marketing specialists work for you. (And at a much lower rate than an in-house team.)

social media marketing icon of human silhouettes

Full-Service Team

All of KWSM’s marketing specialists work for you. (And at a much lower rate than an in-house team.)

Control Your Image

Highlight company wins and strengthen your market position with compelling, well-crafted content

Control Your Image

Highlight company wins and strengthen your market position with compelling, well-crafted content

Digital Marketing Strategy at KWSM: a digital marketing agency

Custom Marketing Strategy

Get the services you need in addition to public relations that will generate the results you want

Digital Marketing Strategy at KWSM: a digital marketing agency

Custom Marketing Strategy

Get the services you need in addition to public relations that will generate the results you want

Contact KWSM Now to Start Your Public Relations Campaign

Public Relations FAQs

Effective public relations is a way to plant your flag in the marketplace confidently. It shows consumers and competitors that you’re credible and positions your brand as a trustworthy source for information, products, and thought leadership.

Every company faces challenges at some point. Rebuilding your brand’s reputation won’t happen overnight, but we can work together to help you identify why your approach hasn’t worked in the past – and plan for a better future.

Public Relations Resources

Learn more about public relations’ marketing role in these posts and videos by the KWSM team!

All Public Relations Posts

Start Your Public Relations Campaign with KWSM Now

Contact Us

info@kwsmdigital.com

(949) 436-5173

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