Share Your Point of View
Thought Leadership is more than just holding opinions. It’s having a strong perspective on your industry and sharing the stories and the stats to back it up. Effective Thought Leadership campaigns combine brand journalism and traditional lead generation tactics to maximize reach, engagement and conversions.
BUILD BRAND CREDIBILITY
Differentiate yourself from competitors
Become an Authority
When a company is recognized as a market leader, it becomes a competitive advantage. You gain credibility and trust with your target audience, help shape industry trends and discussions, and become a desired employer, since A-players want to work for best-in-class companies.
Drive Traffic to Your Website
Thought leadership content like blogs and videos can drive engagement online and send traffic back to your website. When you create valuable content that resonates with your target audience, it makes all your marketing infinitives more effective.
Generate Warm Leads
Industry experts are often sought out by potential customers who are looking for strategic guidance. This can lead to speaking engagements, increased brand awareness, and new business opportunities.
Client Results
Marcia Campbell, CPA
A California-based CPA firm specializing in trust accounting and elder care financial services needed to build an authoritative online presence to generate leads. KWSM implemented a content marketing strategy that included optimized blogs, social media, and website content for effective brand visibility.
My business has grown immensely because of their input and hard work. We receive three or more inquiries per week from the website and more from the internet because of the SEO. The inquiries come from the whole state of California, surrounding states, and across the country.”
Gokal Law Group
An Orange County-based estate law firm specializing in trust and probate litigation needed to generate leads for their practice. KWSM crafted a custom Digital Marketing Strategy that integrated several tactics to attract just the right type of client.
“KWSM has been our marketing partner for several years. Over the years they have helped us gain substantial growth. They have always been responsive and produced work of the highest quality.”
Knowledge, Amplified
3 tenants of strong Thought Leadership
Originality
Offer unique and relevant perspectives that differentiate your brand from competitors.
Consistency
Proactively share valuable content and engage regularly with your audience.
Authenticity
Be genuine in your communication and respond to what resonates with your target market.
Start the conversation.
Our Colleagues
We’ve been lucky to work alongside many top brand reputation and leadership coaches
FAQs
Why can’t our company handle email marketing in-house?
Companies that aren’t familiar with the compliance and deliverability sides of email marketing may face challenges like low open rates, high unsubscribe rates, and spam flagging.
KWSM helps businesses overcome these obstacles by optimizing email deliverability to ensure your emails reach customer inboxes, personalizing content for specific audience segments, and monitoring campaign performance to make adjustments as needed.
Learn more about what makes email marketing campaigns successful.
What kinds of automated email campaigns should our brand implement?
The right email campaign for your brand will vary depending on the specifics of your services and audience, but a few common email series that can help you build effective connections include:
- Onboarding emails for new customers or subscribers
- Upsell or cross-sell emails for increasing customer lifetime value
- Inactivity emails for users who have not made a purchase or opened your messages over a set time period
- Follow-up emails to ensure customer satisfaction and request reviews
Learn more about email marketing campaigns that can benefit your business.
How does email marketing help with nearbound lead generation?
Adding email marketing to a nearbound strategy empowers you to build trust and nurture existing relationships within your ecosystem, which generates more qualified leads and drives revenue.
Sending targeted emails with relevant and valuable content to individuals in your network based on their interests and preferences can assist with lead generation. Exclusive event invitations, recognition of success stories, and other positive interactions can also strengthen your nearbound efforts and generate more qualified leads.
Learn more about the benefits of email marketing in nearbound lead generation campaigns.
Can our brand generate leads with email marketing in an outbound campaign?
Yes, email marketing works for outbound campaigns too.
Unlike inbound lead generation, which relies on a prior awareness of your brand, outbound campaigns target potential customers who don’t know about your products and services. You can narrow the field, however, by compiling targeted email lists based on demographics, industry, job titles, or other relevant criteria.
Tailored messaging that provides valuable information while facilitating lead capture can bring prospects into your funnel for future marketing efforts, including exclusive offers and opportunities that aren’t available to potential customers outside of your ecosystem.
Learn more about generating outbound leads with email marketing.
Resources
Learn more about KWSM’s projects and services in these posts.
What is Nearbound Marketing?
What is nearbound marketing? Generating qualified leads through marketing is a struggle for many companies, especially those in the B2B space. Trying to reach potential customers through social media or search results can make you feel like you’re the needle in the haystack — and you don’t even know if
3 Characteristics of an Effective Email
Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture leads, and drive conversions. But to truly make an impact, your email campaigns need to be carefully crafted, with each
Why Storytelling is Crucial to Digital Marketing
Successful marketing hinges on more than simply pushing your products or services online. It’s all about building connections—authentic ones. What is the most effective way to do this? Through storytelling. But why is storytelling crucial to digital marketing, and how can you leverage it to grow your business? At KSWM,
