Does My Website Need Video?
Do you want to stand out from the competition? Are you looking to raise user engagement and conversions on your website? If so, then it’s time to ask yourself, “Does my website need video?”
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Humanize your brand with professional videos and photos that keep prospects engaged.
Video & photography are essential for brands that want to generate leads and build thought leadership content that stands out from the competition.
Prospects don’t just want compelling stories; they want to see the faces and hear the voices behind those stories to understand the people they’ll be working with.
KWSM offers full-service video and photography production services to make your faces and voices shine. Capturing and sharing authentic content that highlights your unique products, services, and culture can attract qualified leads and support your business goals.
that aligns with your brand presence and market position
who provide efficient and effective content creation
that supports your messaging and prospect’s journey
through technically optimized video and high-quality images that improve user experience and boost visual appeal
Video and photography are part of your brand’s digital infrastructure for effective lead generation.
Orange County businesses can shoot professional videos at KWSM for a fraction of on-location production costs during Video Studio Day – learn more and book a session here
Camino Federal Credit Union wanted to engage their members and build an audience on social media by creating a video series with tips on managing personal finances. KWSM organized recurring monthly video shoots and published weekly videos as part of Camino’s Digital Marketing Strategy.
For over 11 years, KWSM has been our trusted partner in digital marketing, consistently delivering exceptional results, seamlessly handling our Facebook and Instagram pages while crafting engaging blogs and videos. KWSM also redesigned our website and manages it which further illustrates their enthusiasm to elevate our online presence with creativity and precision.”
{ Core Value: Uncommonly Organized }
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Your website’s job is to captivate your audience from the moment they land on your page. Custom videos and photography add visual appeal and help you make that connection. Strategically incorporating photos and videos into your web design will help your brand communicate effectively, capture attention, and build relationships with your audience.
Learn more about improving your website with photos and videos.
Professionally shot photos that incorporate your team, office, and even local landmarks are essential for establishing your brand’s authenticity and credibility online. Prospects are more likely to engage and convert when they can see the faces of the people they’ll be working with, especially on large or complex projects.
Photography choices like location, wardrobe, and even lighting also communicate your brand’s professionalism and market positioning more effectively through visual cues than text alone.
Professionally shot videos that incorporate your team, office, and even local landmarks are essential for establishing your brand’s authenticity and credibility online. Prospects are more likely to engage and convert when they can see the faces of the people they’ll be working with, especially on large or complex projects.
Video production choices like location, wardrobe, and even lighting also communicate your brand’s professionalism and market positioning more effectively through visual cues than text alone.
In many cases, businesses will create new ‘about the brand’ videos as part of their Digital Marketing Strategy that will be featured on an updated website. Additional videos for your company will depend on who your audience is, where they’re located, and what your goals are.
While we recommend leveraging your company’s owners or leadership team as the public face of the business, there are alternatives if you’d prefer not to appear on-screen. User-generated content, voiceover, animation, and other tools can be useful for creating videos that enhance your brand’s online presence.
Learn more about how you can utilize video without being on camera.
Some brands choose to pursue ‘virality’ as a marketing tactic to take advantage of trends or short-term interest, but most small-to-mid-sized companies are better served by creating strategic content that leads to sustainable success over time, especially if your product or service has a longer sales cycle. That said, we have helped brands seize market opportunities that generated viral results.
Learn more about KWSM’s projects and services in these posts.
Do you want to stand out from the competition? Are you looking to raise user engagement and conversions on your website? If so, then it’s time to ask yourself, “Does my website need video?”
Nearly half of U.S. consumers have made a purchase through social media, but we didn’t have to tell you that. The reality is that you already know. In fact, you’ve probably made a purchase because of a video you saw on social media, or chances are, you know someone who
Times are changing, and there’s a noticeable shift in how people consume content. Increasingly, short-form videos are becoming the go-to source in small business video marketing, for both information and entertainment. Users are seeking content that offers more than static images and plain text; they crave interactive and engaging experiences.
Create videos for your website or social media channels.