Video & Photography

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Video & Photography

Humanize your brand with professional videos and photos that keep prospects engaged

Lights, Camera, Traction

Video & photography are essential for brands that want to generate leads and build thought leadership content that stands out from the competition.

Prospects don’t just want compelling stories; they want to see the faces and hear the voices behind those stories to understand the people they’ll be working with.

KWSM offers full-service video and photography production services to make your faces and voices shine. Capturing and sharing authentic content that highlights your unique products, services, and culture can attract qualified leads and support your business goals.

Benefits

Professional-grade content

that aligns with your brand presence and market position

Skilled and experienced professionals

who provide efficient and effective content creation

Enhanced visual storytelling

that supports your messaging and prospect’s journey

Improved search rankings

through technically optimized video and high-quality images that improve user experience and boost visual appeal

Play Video about KWSM: a digital marketing agency

Video & Photography For Lead Generation

Video and photography are part of your brand’s digital infrastructure for effective lead generation.

  • Pre-production
    Coordination of on-location video and photography shoots; video topic ideation and scripting; location scouting; wardrobe recommendations and on-camera guidance
  • Production
    Professional video and photography capture with multiple takes and coverage to ensure quality
  • Post-production
    Video editing and resizing; photo retouching and resizing; approval and secure file sharing for publishing via branded accounts
  • Video outputs and opportunities
    Video types for marketing purposes include brand-generated and user-generated customer testimonials, team member profiles for employer branding, explainer videos about brands and products, interviews for thought leadership collateral, and more

Orange County businesses can shoot professional videos at KWSM for a fraction of on-location production costs during Video Studio Day – learn more and book a session here

Client Results

{ Core Value: Uncommonly Organized }

Our Process

The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.

What Makes KWSM

Different

Holistic Marketing
Approach

Target and capture qualified prospects on their preferred platforms.

a brand journalism
Mindset

Tell compelling, engaging stories that prospects connect with.

IN-HOUSE
Team

Partner with a full-service team that cares about achieving your goals.

Strategy first,
Tactics Second

Build sustainable success with a custom plan for reaching your audience.

Our Guarantee

Experience our collaborative 6-week strategy process before committing to a long-term engagement.

Growth begins with a conversation.

Fill out this form to speak to a member of our team. Please include links to any digital assets you want us to review before the call.
Video / Photo

FAQs

Does my website need custom photos and videos?

Your website’s job is to captivate your audience from the moment they land on your page. Custom videos and photography add visual appeal and help you make that connection. Strategically incorporating photos and videos into your web design will help your brand communicate effectively, capture attention, and build relationships with your audience. 

Learn more about improving your website with photos and videos.

Professionally shot photos that incorporate your team, office, and even local landmarks are essential for establishing your brand’s authenticity and credibility online. Prospects are more likely to engage and convert when they can see the faces of the people they’ll be working with, especially on large or complex projects. 

Photography choices like location, wardrobe, and even lighting also communicate your brand’s professionalism and market positioning more effectively through visual cues than text alone.

Learn more about the power of custom visual content.

Professionally shot videos that incorporate your team, office, and even local landmarks are essential for establishing your brand’s authenticity and credibility online. Prospects are more likely to engage and convert when they can see the faces of the people they’ll be working with, especially on large or complex projects. 

Video production choices like location, wardrobe, and even lighting also communicate your brand’s professionalism and market positioning more effectively through visual cues than text alone.

Learn more about the power of custom visual content.

In many cases, businesses will create new ‘about the brand’ videos as part of their Digital Marketing Strategy that will be featured on an updated website. Additional videos for your company will depend on who your audience is, where they’re located, and what your goals are.

Learn more about what types of video best suit your brand.

While we recommend leveraging your company’s owners or leadership team as the public face of the business, there are alternatives if you’d prefer not to appear on-screen. User-generated content, voiceover, animation, and other tools can be useful for creating videos that enhance your brand’s online presence.

Learn more about how you can utilize video without being on camera.

Some brands choose to pursue ‘virality’ as a marketing tactic to take advantage of trends or short-term interest, but most small-to-mid-sized companies are better served by creating strategic content that leads to sustainable success over time, especially if your product or service has a longer sales cycle. That said, we have helped brands seize market opportunities that generated viral results.

Learn more about successful small business video campaigns.

Video Marketing Resources

Learn more about KWSM’s projects and services in these posts.

Miranda Vazquez

6 Tactics to Create Scroll-Stopping Video

Nearly half of U.S. consumers have made a purchase through social media, but we didn’t have to tell you that. The reality is that you already know. In fact, you’ve probably made a purchase because of a video you saw on social media, or chances are, you know someone who

Read More »
KWSM Team

Creative Video Marketing Ideas for Instagram Reels

Times are changing, and there’s a noticeable shift in how people consume content. Increasingly, short-form videos are becoming the go-to source in small business video marketing, for both information and entertainment. Users are seeking content that offers more than static images and plain text; they crave interactive and engaging experiences.

Read More »
KWSM Team

Does My Website Need Video?

Do you want to stand out from the competition? Are you looking to raise user engagement and conversions on your website? If so, then it’s time to ask yourself, “Does my website need video?”

Read More »

Video Studio Day OC

November 7th, 2024

Create videos for your website or social media channels.

Core Values at KWSM a digital marketing agency