Camino Federal Credit Union wanted to engage their members and build an audience on social media by creating a video series with tips on managing personal finances. KWSM organized recurring monthly video shoots and published weekly videos as part of Camino’s Digital Marketing Strategy.
“For over 11 years, KWSM has been our trusted partner in digital marketing, consistently delivering exceptional results, seamlessly handling our Facebook and Instagram pages while crafting engaging blogs and videos. KWSM also redesigned our website and manages it which further illustrates their enthusiasm to elevate our online presence with creativity and precision.”
– Dennis Umeda, VP Member Services, Camino Federal Credit Union
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Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
before committing to a long-term engagement
Your website’s job is to captivate your audience from the moment they land on your page. Videos and custom photography add visual appeal and help you make that connection. Strategically incorporating photos and videos into your web design will help your brand communicate effectively, capture attention, and build relationships with your audience.
Learn more about improving your website with photos and videos.
Professionally shot photos that incorporate your team, office, and even local landmarks are essential for establishing your brand’s authenticity and credibility online. Prospects are more likely to engage and convert when they can see the faces of the people they’ll be working with, especially on large or complex projects.
Photography choices like location, wardrobe, and even lighting also communicate your brand’s professionalism and market positioning more effectively through visual cues than text alone.
Professionally shot videos that incorporate your team, office, and even local landmarks are essential for establishing your brand’s authenticity and credibility online. Prospects are more likely to engage and convert when they can see the faces of the people they’ll be working with, especially on large or complex projects.
Video production choices like location, wardrobe, and even lighting also communicate your brand’s professionalism and market positioning more effectively through visual cues than text alone.
In many cases, businesses will create new ‘about the brand’ videos as part of their Digital Marketing Strategy that will be featured on an updated website. Additional videos for your company will depend on who your audience is, where they’re located, and what your goals are.
While we recommend leveraging your brand’s owners or leadership team as the public face of the company, there are alternatives if you’d prefer not to appear on-screen. User-generated content, voiceover, animation, and other tools can be useful for creating videos that enhance your brand’s online presence.
Learn more about how you can utilize video without being on camera.
Some brands choose to pursue ‘virality’ as a marketing tactic to take advantage of trends or short-term interest, but most small-to mid-sized companies are better served by creating strategic content that leads to sustainable success over time, especially if your product or service has a longer sales cycle. That said, we have helped brands seize market opportunities that generated viral results.
Learn more about KWSM’s Video Creation projects in these posts
Nearly half of U.S. consumers have made a purchase through social media, but we didn’t have to tell you that. The reality is that you already know. In fact, you’ve probably made a purchase because of a video you saw on social media, or chances are, you know someone who
Times are changing, and there’s a noticeable shift in how people consume content. Increasingly, short-form videos are becoming the go-to source in small business video marketing, for both information and entertainment. Users are seeking content that offers more than static images and plain text; they crave interactive and engaging experiences.
Do you want to stand out from the competition? Are you looking to raise user engagement and conversions on your website? If so, then it’s time to ask yourself, “Does my website need video?”
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