{ Surround Prospects }
Nearbound Marketing
Nearbound Marketing focuses on building relationships with potential customers through becoming part of the ecosystem they operate in.
The goal of Nearbound Lead Generation is for prospects to learn about your business via your strategic partners who already have relationships with them. You leverage the trust your partners have already built with their customers through co-marketing and cross-selling.
Services
associated with Nearbound Lead Generation
Nearbound has several advantages:
It amplifies trust.
Since you are reaching potential customers through their existing relationships with your partners, Nearbound allows the transfer of trust and credibility, shortening the sales cycle.
It produces higher quality leads.
Because Nearbound leverages existing partner relationships, it allows for deeper understanding of customer needs and targeted content creation, so the likelihood of engagement and conversion is increased.
It reinforces the effectiveness of both Inbound & Outbound.
Because you are becoming part of the ecosystem that surrounds your prospects, they are more attentive to your content marketing and outreach tactics.
It leads to better ROI.
Co-marketing with partners allows efficient resource allocation. Coupled with warmer leads, and faster conversions, long-term ROI is stronger.
Client Results
Contour Sales & Marketing
Contour Light Devices is a medical device sales company that offers the only FDA-approved commercial red light therapy treatment. Contour Light works with practitioners across several fields, including chiropractors, med spas, women’s health centers, nail and hair salons, weight loss centers, physical therapy clinics, and more. Red light therapy provides added revenue and complementary benefits to practitioners’ existing treatments.
KWSM implemented a practitioner-centric experience creating individual website pages supported by case studies and testimonials from practitioner and business owners in those same fields. Practitioners were more inclined to move forward with a sales call when they had seen other business owners in the same practice area succeed with Contour Light’s therapy.
KWSM has the unique blend of being highly professional as well as warm & personal when addressing our concerns and goals for marketing. The professionals on staff with whom we have had the pleasure to work were highly skilled and creative, as well as stellar advocates for our business. KWSM project management is excellent and responsive.”
West Coast Family Mediation
West Coast Family Mediation is a group of mediators dedicated to helping couples resolve conflicts and legal issues respectfully and with compassion. The center focuses on providing divorce mediation, premarital mediation, marital mediation and other family mediation services. KWSM drove synergistic relationship between West Coast Family Mediation’s mediators and both Marriage and Family Therapists (MFTs) and licensed counselors.
KWSM built a new website and strategized a mix of tactics that supported West Coast Family Mediation’s goal to be a safe transitioning space for couples seeing MFT and counselors but still seeing counselor content on the mediation website.
The whole team we worked with at KWSM was wonderful to work with! They were incredibly organized, on time and kept communication with us regularly. Any time we had questions, someone was available to answer them and take care of anything that needed to be done quickly. We were so happy with the final website and now that we’re on the other side of it they are still providing the same great service as they did before. Would highly recommend working with them!”
Marilyn: The New Musical / Epuri
Marilyn: The New Musical was a Broadway-style show production on the Las Vegas Strip, calling the Paris Las Vegas resort home. EPURI was an energy drink that launched its American version and aimed at being the top selection for bars and restaurants to serve as a mixer for cocktails.
KWSM developed a strategic partnership supporting two launches – with the Marilyn: The New Musical requiring an opening run sponsor-partner and offering prime advertising placement and visibility throughout the run. EPURI sought to get in front of hospitality decision-makers and influencers, looking to shake up the energy drink-infused cocktail marketplace. EPURI partnered in an opening night party at Gustav’s Bar, located in Paris Las Vegas’ Eiffel Tower. The event welcomed the cast, media, industry influencers and hospitality decision-makers.
Really a first-class agency! I honestly didn’t realize how much we were lacking from previous online marketing companies, until we started working with KWSM. They are super professional and responsive, and they communicate the status of our marketing very effectively, rather than expecting my team to decipher a bunch of CTR and impression statistics. Highly recommended.”
OYO Fitness
OYO Fitness is the maker of the DoubleFlex, a compact and portable workout resistance strength training device for use at home or on the go. KWSM developed a digital marketing strategy for OYO Fitness’s crowdfunding goals that included social media, digital ads, and influencer marketing.
“Your efforts helped us get funded in six days, which was critical for success. You are a huge asset to the OYO Fitness team and I appreciate all your above and beyond efforts to move our brand forward!”
Arabia Mountain National Heritage Area
The Arabia Mountain National Heritage Area (AMNHA) in Stonecrest, Georgia, needed to raise awareness and explain to hikers and visitors how to enjoy the area in ways that protect the site’s unique ecosystems. KWSM put together a comprehensive Instagram influencer marketing campaign that showcased the beauty, history, and various attractions of the landscape while also educating audiences on how to explore responsibly and protect the environment.
We have thoroughly benefited from [KWSM’s] knowledge, professionalism, and dedication to successful digital outreach. Their expertise with SEO has successfully driven traffic to the website and resulted in a night-and-day difference between where we are now and where we were prior to their work. Between web promotion and social media strategy, working with KWSM has left us in a strong position to tell our story to the world.”
Portland Cider Company
An award-winning handcrafted cider company in Oregon wanted to leverage digital channels to boost sales and distribution through retail outlets and its own tasting rooms. KWSM created content for an omnichannel digital campaign, improving brand awareness and generating repeat subscription revenue.
“I’m blown away. I didn’t know what to expect, but I just read the strategy, and your deep analysis, insights, and suggestions are amazing! I believe this will, literally, change our lives.”
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