How To Craft A Landing Page That Converts

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This year, KWSM launched its very own internal mentorship program where team members have the opportunity to mentor or be a mentee for a particular area of digital marketing. For this inaugural go round, I chose to be a student … Read More

A Holiday Tale: Stepping Outside Your Comfort Zone

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How many digital marketers does it take to screw in a lightbulb? None — they’ve automated it. How many digital marketers does it take to cook Gnocchi and Eggplant? — That would be 13. The KWSM team took a break … Read More

Data Privacy Dominates Social Platform Changes for 2020

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The new year is bringing on a new focus for data-driven changes across many of the social platforms.  These changes will impact current users and new users.  Facebook Promotes Data Portability Those photos and videos you thought might be stuck … Read More

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