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Privacy policy gaps can leave your business susceptible to a lot of legal issues. Although many business owners aim to set their teams up for success, it can be difficult to know exactly what to include in your policy and … Read More

When you think about the success of a project or presentation, you likely think about the execution and the results. However, your success is not entirely dependent on how well you do the work. It’s also determined by how well … Read More

The New Year is a fantastic opportunity for self-reflection and growth, both in our personal and professional lives. If you work as part of a team at your job like we do at KWSM, this might be a great time … Read More

It’s easy to think of a moodboard as a project best suited for a teenage sleepover, but if you’re restricting your definition to this narrow idea, you’re missing out on a valuable tool for your business. A moodboard is like … Read More

Landing pages can help you accomplish a variety of goals, from capturing leads to warming up potential customers and priming them for other marketing efforts further down the sales funnel. Regardless of its specific goal or call to action (CTAs), … Read More

Where marketing is concerned, it’s easy to get lost in a sea of ever-compounding tasks. Before you know it, everything is urgent, and nothing is getting done. Here’s how to build a to-do list that will allow you to be … Read More

Working from home can come with a variety of issues, from difficulty finding a quiet, comfortable workspace to not having the tools you need to do common tasks. If scanning important documents to use online or for business transactions has … Read More

This year, KWSM launched its very own internal mentorship program where team members have the opportunity to mentor or be a mentee for a particular area of digital marketing. For this inaugural go round, I chose to be a student … Read More

There are often two approaches in PR, leveraging your connections and storytelling. While there’s still something to be said about being well-connected – see LinkedIn – relying on friends, old colleagues, and contacts who owe you favors can leave you … Read More

Is your organization considering entering the world of public relations? If you’re trying to reach an audience outside your usual sphere of influence, or simply trying to spread company news quickly, a press release may be the answer you’re looking … Read More