Your employer brand is what your organization offers — beyond salary — for an employee’s loyalty and the value they bring to your company. This includes non-economic benefits like schedule flexibility, company culture, and the work environment you cultivate.
Elements of your employer brand can also include your company mission, benefits, values, and communication protocols. In a nutshell, your employer brand is an outward reflection of your Employee Value Proposition (EVP) and has existed in some form since you hired your first employee.
Learn more about the purpose of employer branding services and strategy here.