Employer Branding
Recruiting and retaining top talent is more difficult today than it ever has been. Strong candidates can choose where they want to work, and it falls on you to prove that your organization is a place they want to be.
Your employer brand is your company’s ability to differentiate itself from the competition – it’s your chance to tell your story to potential employees.
At KWSM, we specialize in lead generation, and employer branding is a very specific type of lead generation aimed at attracting prospective employees.
We’ll help you create all the elements of an authentic employer brand and set up a system that helps you fill your candidate pipeline.
Our Employer Branding services include:
- Messaging plans to clearly communicate your differentiators to candidates
- Website Careers pages designed to convert visitors into applicants
- Social media and content strategies for reaching passive candidates
- Search Engine Optimization to help active candidates find you
- Gathering employee case studies and testimonials to help showcase your culture
Employer Branding is important for attracting high quality candidates, boosting conversions (your acceptance rate for job offers) and decreasing your cost per hire. It can also improve retention and engagement among current employees, as team members want to work for a company with a positive reputation.
Are you ready to increase the number of qualified candidates applying to your company? We’re waiting to hear from you.
50%
Increase in qualified candidates as a result of powerful employer branding
Client Stories
AccuTrans, a marine management services company, needed to attract new employees interested in life as a Tankerman. They partnered with KWSM to help showcase their company culture and highlight the experience of being part of the AccuTrans family. Working as a Tankerman is a strenuous job and AccuTrans needed to attract a very specific type of candidate. We developed and executed a communication plan to engage their current employees, and a lead generation program to bring in new applicants. This customized approach to both internal and external marketing helped improve retention and grow the number of qualified candidates for their open roles.
G3 Quality, a construction quality management firm, wanted to celebrate their unique company culture and highlight current employees - while promoting 'the G3 Way' to potential applicants and future team members. KWSM revamped the website and created blog, video and social media content to tell employee stories and explain G3's approach to leadership, career development and team building. This focus on Employer Branding not only attracts candidates by highlighting how the firm stands out from other employers, but also reinforces for potential clients and partners why having the right people on their team helps G3 excel.
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Infracore: Brand Story example
Testimonials
“I just wanted to tell you again how wonderful [the KWSM Team] has been to work with on my website changes. Now I have two beautiful websites! Sometimes I Google my websites just to see how lovely they are. Works of art, for sure. I have so loved working with all of you!”
- Terry Barnett-Martin, LMFT
True Purpose Counseling
"[The KWSM Team] was wonderful at keeping the project moving along, keeping me on schedule, creative with ideas and formats, etc. They had a “customer first” mentality that really shined through. They made the whole project fun and rewarding for me. I wanted take a moment to let you know just how happy I was not only in the end product, but also in the entire process working with you."
- John Spencer
High Velocity Engines
"With the help of KWSM, I have a beautiful new website, logo and business cards! I worked directly with the design staff who are extremely knowledgeable, professional, responsive and so easy to work with. I had a vision and they brought it to life! "
- Tamara Wiper
Wellness Evolved Coaching
