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Attract and retain top talent by showcasing your unique company culture through employee stories.
To build a best-in-class company, you need to attract best-in-class talent. You must become the employer of choice.
Employer branding demonstrates to leading candidates that your company is the right choice by leveraging your team’s culture, personality, and successes.
You can think of employer branding as lead generation, but aimed at candidates instead of potential clients. An effective campaign includes recognizing and showcasing specific internal stories to improve retention and draw qualified prospects.
with tailored strategies for competitive industries
through authentic recognition
by establishing a consistent brand identity
by maintaining institutional knowledge through long-tenured team members
Employer branding is part of your brand’s digital infrastructure.
A global semiconductor manufacturer was struggling with talent acquisition in the U.S. They needed to attract and retain talent to compete with companies like Google and Intel. KWSM designed an employer branding strategy combining organic content and paid ads to attract more candidates.
“It’s been such a great partnership and you all do such amazing work! What’s really impressive about being recognized by Ragan Awards and making the final cut is that Infineon is listed amongst household names like Pepsi and Disney. This is super fantastic in terms of creating awareness of the Infineon brand.”
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The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Your employer brand is what your organization offers — beyond salary — for an employee’s loyalty and the value they bring to your company. This includes non-economic benefits like schedule flexibility, company culture, and the work environment you cultivate.
Elements of your employer brand can also include your company mission, benefits, values, and communication protocols. In a nutshell, your employer brand is an outward reflection of your Employee Value Proposition (EVP) and has existed in some form since you hired your first employee.
Learn more about the purpose of employer branding services and strategy here.
At their best, Employer Branding campaigns are an honest representation of your company culture and the personalities of your employees.
If you aren’t sure what those differentiators are for your business, a company-wide survey or conversations with key players can help you identify and leverage your strengths as part of your Digital Marketing Strategy.
Learn more about how employer branding benefits your brand here.
Creating and highlighting a dynamic and successful culture as an employer is fundamental to bringing in and retaining top talent today. Some businesses have reported that employer branding increased their qualified candidate count by as much as 50%.
Learn more about how employer branding helps your hiring process here.
Absolutely! Current employees’ success stories are a crucial component of the collateral you’ll need to collect as part of your employer branding strategy. Sharing the stories of team members who have advanced their careers, earned client praise, or reached internal milestones boosts the credibility of your employer branding story tremendously.
Learn more about how it helps retain and support your current team here.
There are many trackable metrics that employer branding campaigns can have a positive impact on, including job application submissions, cost per hire, offer acceptance rate, employee retention rate, and more.
Learn more about KWSM’s projects and services in these posts.
For many CEOs, platforms like Glassdoor and LinkedIn have become sources of significant anxiety, where one disgruntled former employee can cast a shadow over years of culture-building. However, ignoring these platforms is a mistake that can cost you top talent. At KWSM: a digital marketing agency, we view reputation management
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to stock photos and HR-speak. They want the truth about your company and your culture. Brand journalism for recruiting is the practice of using authentic, people-focused
If you’re a CEO struggling to find talent, the first place to focus your energy is the Careers page on your website. Most companies treat this page as a digital filing cabinet for HR documents, but in reality, it is one of the most important landing pages on your site.
Create videos for your website or social media channels.
