Nonprofit organizations face unique marketing challenges. You have a variety of programs and events that compete for space in the marketing calendar. You need to speak to multiple audiences – creating content for donors, constituents and volunteers. And you must establish an emotional connection with both current and prospective supporters.
Add the additional hurdle of grant and government funding requirements that dictate how marketing dollars can be spent, and spreading the word about your work becomes a complex undertaking.
At KWSM, we understand how to create robust infrastructure and compelling messaging to tell your organization’s story, so you can focus on the mission.
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The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
The Congressional Medal of Honor Foundation wanted to grow their audience and build a wider base of potential donors. KWSM provided a comprehensive marketing strategy to attract and engage a larger audience to raise funds from their online fan base.
Their rare combination of intelligence, experience, and intuitiveness has yielded a 150% increase in the reach and effectiveness for the Congressional Medal of Honor Foundation over the last 6 months. Kudos to the KWSM staff for being an integral part of our team, and for making us a better organization.”
The Arabia Mountain National Heritage Area (AMNHA) in Stonecrest, Georgia, needed to raise awareness and explain to hikers and visitors how to enjoy the area in ways that protect the site’s unique ecosystems. KWSM put together a comprehensive Instagram influencer marketing campaign that showcased the beauty, history, and various attractions of the landscape while also educating audiences on how to explore responsibly and protect the environment.
We have thoroughly benefited from [KWSM’s] knowledge, professionalism, and dedication to successful digital outreach. Their expertise with SEO has successfully driven traffic to the website and resulted in a night-and-day difference between where we are now and where we were prior to their work. Between web promotion and social media strategy, working with KWSM has left us in a strong position to tell our story to the world.”
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
If you’re considering working with a digital marketing agency to help promote your organization, asking the right questions can help you choose a team that understands and is aligned with your mission and goals.
We recommend asking about past results and success stories for groups similar to yours, investigating the size and tenure of the agency’s team, and considering the relational fit, not just the services.
Successful marketing plans can take months or years to bear fruit, and you should work with a team that you feel comfortable sharing ideas and challenges with.
Digital marketing is essential for reaching prospects and stakeholders who need to know about your efforts. As an organization, you ought to leverage every opportunity available to accomplish your goals.
That said, many nonprofits struggle to compete with big corporations for attention and engagement in the marketing sphere. Most organizations don’t have dedicated in-house marketing teams to research, strategize, and execute a full-fledged digital marketing strategy, nor the budget to stand out with paid ads.
KWSM has helped numerous nonprofits accomplish goals like increasing donations, expanding mission awareness, driving foot traffic at public events, and more. The right combination of audience analysis, targeted messaging, and cost-effective lead generation tactics make strategic digital marketing for nonprofits much more viable.
Every marketing initiative needs a unique combination of messaging and tactics to be successful – but too many agencies take a tactics-first approach and fail to put the infrastructure they need in place to maximize results.
At KWSM, we establish and refine the marketing journey your audience will take before we launch campaigns to make the best use of your marketing budget.
If your website isn’t generating traffic or appearing in search results, it may be the first sign that your website needs a refresh. Factors like page loading speed, user experience, and functionality are valuable indicators of your website’s health.
Best practices suggest updating your website design every 2-3 years to keep up with modern trends and usability.
Learn more about how to decide if you need a new website here.
When you work with KWSM’s strategy team, you’ll have a team of digital specialists who will help you develop your brand message, craft your marketing approach, and identify the right tactics for your marketing campaigns. The team is led by our VP of Strategy and includes a Senior Copywriter, UX Specialist, Website Designer, and SEO Specialist.
When you move into the ongoing execution phase of your marketing plan, KWSM’s team of account managers, ads specialists, copywriters, and content creators, led by our Director of Accounts, will take the reins to implement your digital marketing strategy and track results.
Learn more about KWSM’s projects and services in these posts.
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