It’s that time of year again! Registration for our popular Digital Marketing Bootcamp is open now. Three times a year, our team teaches a series of four 3-hour workshops to show small business owners and in-house marketing professionals how … Read More
At KWSM, our team is passionate about sharing our clients’ stories and services through effective digital marketing strategies. We focus on driving new business for our clients and setting them up for growth. One of our clients, Art Work Fine … Read More
At KWSM, we create opportunities for clients to bring in new business for their brands. For one client in particular, Contour Light, we help establish the Contour Light System as the highest quality red light therapy technology on the market … Read More
TikTok has been around for almost 5 years and we STILL see so many companies dismiss this platform, because of thanks to the perception that it’s theirfor a younger demographic and has limited B2B features. In April of 2021 the … Read More
Lead generation is a marketing strategy that many businesses use to connect with their customers. This strategy is focused on moving prospective customers through the sales funnel to ultimately make a purchase. Although this can be a very powerful marketing … Read More
Landing pages are an essential part of lead generation. They allow a business to simplify their offer to encourage leads and increase conversion rates. Here are the key elements that every successful landing page should include. Consistent Branding and … Read More
Whether you’re a B2B business that mainly utilizes LinkedIn to reach your audience or you’re a B2C service provider posting frequently on Facebook, there are some tactics that your business can utilize in order to generate leads on social media. … Read More
Lead generation is one of the most important aspects of marketing. If you’re unfamiliar with this term, here’s a question: have you ever submitted your name and email address in order to enter a contest? This is lead generation! More … Read More
Now, more than ever, businesses are using a customer relationship management system, or CRM, to help manage their online efforts with customers and help keep people engaged and/or guide them to a specific action. CRMs have features that help you … Read More
Selling products and services on social media is not something new, but it’s a marketing tactic many small business owners are missing out on. In recent news, the newest social media platform, Tik Tok, has partnered with Shopify and is … Read More
