{ Attract, Target, Surround }
Email Marketing
Drive website traffic and showcase your expertise by sharing content directly with your audience
Inbox Impact
Email marketing generates and nurtures qualified leads by sending highly relevant content to targeted audience segments at specific stages of the customer journey.
By segmenting your audience based on demographics, interests, and behavior, you can deliver highly relevant content that resonates with each recipient. Email marketing allows for personalized communication, enabling you to address specific needs and pain points.
KWSM’s strategic email marketing campaigns prioritize deliverability and help you showcase a deep understanding of your audience.
Benefits
Personalized and direct connection
with your target audience
Cost-effective
compared to other marketing channels
Seamless integration with your tech stack
for comprehensive and coordinated targeting
Measurable ROI
through first-party data tracking and clear attribution
Automated
to nurture leads and provide value at scale
Email Marketing For Lead Generation
Email marketing supports inbound, outbound and nearbound lead generation strategies.
- Email list building through opt-ins
Maintaining up-to-date email lists with valid addresses is essential to ensure deliverability and avoid spam filters - Email content creation
Compelling subject lines, personalized text, and engaging graphic design maximize the impact of each message - Segmented drip campaigns with website activity triggers
Automate dynamic campaigns for abandoned carts, new subscribers, inactive shoppers, upsells, cross-sells, post-purchase reviews, surveys, and more - Thought leadership campaigns
Eblasts and drips featuring educational content from the C-suite and subject matter experts to establish and fortify credibility with prospects. - Email campaign management & analytics
Continuously track email performance metrics like open rates and click-through rates to iterate and drive more conversions
- Promotional emails to cold lists
Expand your audience with product and service information that appeals to would-be customers who aren’t yet familiar with your brand
- Direct mail cold list acquisition
Access new prospects in targeted locales who have specific interests related to your brand or services - Direct mail campaigns to cold lists
Attractive and cost-effective physical mail design, printing, and shipping to potential customers
- Automated campaigns for testimonials and case studies
Capture valuable customer reviews and insights that can be used in marketing collateral with post-purchase surveys and review gathering - Strategic emails to referral partners
Tap into industry networks and trusted partners in your ecosystem with referral requests and relationship-building value-add emails
Client Results
Rakuten Super Logistics
Rakuten Super Logistics is a third-party logistics fulfillment and shipping company that serves small to mid-sized businesses. KWSM created a digital marketing strategy that included paid ads, organic content, email marketing and more to generate leads and increase market share.
“In a world full of copycats, we looked for a marketing firm to help us differentiate ourselves. We feel incredibly fortunate to have found KWSM to ensure our success. Their creativity, hard work, focused execution, and partnership are a blessing that has grown our business.”
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
Why can’t our company handle email marketing in-house?
Companies that aren’t familiar with the compliance and deliverability sides of email marketing may face challenges like low open rates, high unsubscribe rates, and spam flagging.
KWSM helps businesses overcome these obstacles by optimizing email deliverability to ensure your emails reach customer inboxes, personalizing content for specific audience segments, and monitoring campaign performance to make adjustments as needed.
Learn more about what makes email marketing campaigns successful.
What kinds of automated email campaigns should our brand implement?
The right email campaign for your brand will vary depending on the specifics of your services and audience, but a few common email series that can help you build effective connections include:
- Onboarding emails for new customers or subscribers
- Upsell or cross-sell emails for increasing customer lifetime value
- Inactivity emails for users who have not made a purchase or opened your messages over a set time period
- Follow-up emails to ensure customer satisfaction and request reviews
Learn more about email marketing campaigns that can benefit your business.
How does email marketing help with nearbound lead generation?
Adding email marketing to a nearbound strategy empowers you to build trust and nurture existing relationships within your ecosystem, which generates more qualified leads and drives revenue.
Sending targeted emails with relevant and valuable content to individuals in your network based on their interests and preferences can assist with lead generation. Exclusive event invitations, recognition of success stories, and other positive interactions can also strengthen your nearbound efforts and generate more qualified leads.
Can our brand generate leads with email marketing in an outbound campaign?
Yes, email marketing works for outbound campaigns too.
Unlike inbound lead generation, which relies on a prior awareness of your brand, outbound campaigns target potential customers who don’t know about your products and services. You can narrow the field, however, by compiling targeted email lists based on demographics, industry, job titles, or other relevant criteria.
Tailored messaging that provides valuable information while facilitating lead capture can bring prospects into your funnel for future marketing efforts, including exclusive offers and opportunities that aren’t available to potential customers outside of your ecosystem.
Email Marketing Resources
Learn more about KWSM’s projects and services in these posts.
3 Characteristics of an Effective Email
Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture leads, and drive conversions. But to truly make an impact, your email campaigns need to be carefully crafted, with each
Five Types of Email Automation
Many companies can get people to sign up for their emails, but what you do from there is what separates future clients from dead leads. One of the best ways to turn a lead into a customer is through email automation. Generic, one-size-fits-all emails get lost in the shuffle. You
How Email Marketing Can Improve Your Business
With today’s crowded inboxes, it can be hard to know how to go about email marketing effectively. To capture the attention of your audience with email, it is important to ensure your content is clear, visually appealing, and delivered consistently. KWSM: a digital marketing agency has been helping clients deliver
