How User Experience Affects Website Performance | KWSM Mentorship

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Every website is built with goals in mind, some simple, some more complicated. The more complicated the goal, the less likely someone will be able to easily complete it. A successful website is one that helps its users achieve their … Read More

9 Steps to Optimize Your Website’s User Experience | KWSM Mentorship Program

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The goal of a website is to be a platform to help expand awareness, increase traffic, generate more sales, etc.  We often think about websites as a place to hold content, which they do, but users need an end goal. … Read More

1 Key Question to Start Every Small Business Marketing Campaign

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Having just completed the KWSM Mentorship Program with Senior Copywriter Suzie Harrison, I’m excited to share the key takeaways that help me understand what makes customers buy. Once you know this, you can begin shaping marketing initiatives that speak to … Read More

Top Three Content Mistakes to Avoid on Your Website

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Your website is typically the first impression your potential customers have of you and your company. In those pages, you need to provide all the information your clients need to know before they make the decision to buy your product … Read More

3 Tips for a Strong Landing Page

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Landing pages are effective for capturing the traffic coming to your website and converting those users into leads. No matter what industry you are in, the goal of any landing page is to help users take action. Here are some … Read More

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