{ Journalism Meets Marketing }
Control the narrative. Dominate the market.
Storytelling that converts.
Best-in-class brands hold status in the marketplace. They speak with both authority and authenticity. They showcase their expertise and build consumer confidence. And they grow faster.
We use brand journalism to position our clients as market leaders, so they get in front of a wider audience, build warmer connections, and convert more leads.
You want business growth.
Client Results
West Coast Family Mediation
West Coast Family Mediation is a group of mediators dedicated to helping couples resolve conflicts and legal issues respectfully and with compassion. The center focuses on providing divorce mediation, premarital mediation, marital mediation and other family mediation services. KWSM drove synergistic relationships between West Coast Family Mediation’s mediators and both Marriage and Family Therapists (MFTs) and licensed counselors.
KWSM built a new website and strategized a mix of tactics that supported West Coast Family Mediation’s goal to be a safe transitioning space for couples seeing MFT and counselors. KWSM grew the firm’s digital presence and enabled them to attract dozens of new leads every month.
“KWSM has been wonderful to work with over the years and would definitely recommend them to anyone with marketing needs. From creating a new website to monthly SEO and website work, everyone we have worked with has been top notch.”
Marcia Campbell, CPA
A California-based CPA firm specializing in trust accounting and elder care financial services needed to build an authoritative online presence to generate leads. KWSM implemented a content marketing strategy that included optimized blogs, social media, and website content for effective brand visibility. The organic content was so effective that some prospects would print the blogs and bring them into their first consultation with the client because they identified with the challenges explained in the content. Recently, the client was acquired by a larger firm, and the website was considered such a valuable lead generator that it was considered a financial asset as part of the M&A transaction.
My business has grown immensely because of their input and hard work. We receive three or more inquiries per week from the website and more from the internet because of the SEO. The inquiries come from the whole state of California, surrounding states, and across the country.”
Contour Sales & Marketing
The top authorized distributor of the Contour Light System, a Class II medical device, wanted to build an online lead generation engine to sell their professional-grade units to wellness professionals. KWSM built a website and digital marketing strategy to help them dominate their niche.
“KWSM has the unique blend of being highly professional as well as warm & personal when addressing our concerns and goals for marketing. The professionals on staff are highly skilled and creative, as well as stellar advocates for our business. They have provided great support and innovative ideas when addressing our marketing wants and needs.”
Portland Cider Company
An award-winning handcrafted cider company in Oregon wanted to leverage digital channels to boost sales and distribution through retail outlets and its own tasting rooms. KWSM created content for an omnichannel digital campaign, improving brand awareness and generating repeat subscription revenue.
“I’m blown away. I didn’t know what to expect, but I just read the strategy, and your deep analysis, insights, and suggestions are amazing! I believe this will, literally, change our lives.”
F45 Aliso Viejo
A popular Australian fitness franchise was expanding rapidly in the U.S. and launching a new gym in Orange County, California. KWSM helped support the launch, driving potential members to sign up using a combination of organic and paid social media. Video was one of the key components of success as video social media posts captured the intensity of the training, and the fast action video content mimicked the rapid pace of the circuit training classes. The video also captured the energy, enthusiasm, and support felt during the classes, and the video posts were among the most engaging on the platforms.
“Leading up to the launch of our Aliso Viejo location, KWSM created organic content and managed our Facebook and Instagram channels, growing our engaged audience month to month. Most recently, we started preparing for the opening of our newest location, F45 Dana Point. The KWSM team put together and executed Facebook, Instagram, and Instagram Story ads and has helped us create a list of over 200 leads before our doors opened for the first class.”
Arabia Mountain National Heritage Area
The Arabia Mountain National Heritage Area (AMNHA) in Stonecrest, Georgia, needed to raise awareness and explain to hikers and visitors how to enjoy the area in ways that protect the site’s unique ecosystems. KWSM put together a comprehensive Instagram influencer marketing campaign that showcased the beauty, history, and various attractions of the landscape while also educating audiences on how to explore responsibly and protect the environment.
We have thoroughly benefited from [KWSM’s] knowledge, professionalism, and dedication to successful digital outreach. Their expertise with SEO has successfully driven traffic to the website and resulted in a night-and-day difference between where we are now and where we were prior to their work. Between web promotion and social media strategy, working with KWSM has left us in a strong position to tell our story to the world.”
Congressional Medal of Honor Foundation
The Congressional Medal of Honor Foundation wanted to grow their audience and build a wider base of potential donors. KWSM provided a comprehensive marketing strategy to attract and engage a larger audience to raise funds from their online fan base.
“Their rare combination of intelligence, experience, and intuitiveness has yielded a 150% increase in the reach and effectiveness for the Congressional Medal of Honor Foundation over the last 6 months. Kudos to the KWSM staff for being an integral part of our team, and for making us a better organization.”
Infineon
A global semiconductor manufacturer was struggling with talent acquisition in the U.S. KWSM combined organic content and paid ads for an employer branding campaign to attract more candidates.
“It’s been such a great partnership and you all do such amazing work! What’s really impressive about being recognized by Ragan Awards and making the final cut is that Infineon is listed amongst household names like Pepsi and Disney. This is super fantastic in terms of creating awareness of the Infineon brand.”
OYO Fitness
OYO Fitness is the maker of the DoubleFlex, a compact and portable workout resistance strength training device for use at home or on the go. KWSM developed a digital marketing strategy for OYO Fitness’s crowdfunding goals that included social media, digital ads, and influencer marketing.
“Your efforts helped us get funded in six days, which was critical for success. You are a huge asset to the OYO Fitness team and I appreciate all your above and beyond efforts to move our brand forward!”
Rakuten Super Logistics
Rakuten Super Logistics is a third-party logistics fulfillment and shipping company that serves small to mid-sized businesses. KWSM created a digital marketing strategy that included paid ads, organic content, email marketing and more to generate leads and increase market share. The largest driver was the highly successful cross-platform contest “Oh Ship Moments,” which yielded hundreds of qualified leads from small business owners who shared their logistics headaches.
“In a world full of copycats, we looked for a marketing firm to help us differentiate ourselves. We feel incredibly fortunate to have found KWSM to ensure our success. Their creativity, hard work, focused execution, and partnership are a blessing that has grown our business.”
Our world
is noisy.
Breaking through requires holistic digital marketing strategy across three categories:
Inbound
Attract prospects through valuable & relevant content.
Outbound
Proactively reach out to targeted prospects.
Nearbound
Build relationships with prospects through partnerships.
Certifications
{ Core Value: Passionate }
We Love Learning New Industries
However, out of the more than 1,000 companies we’ve worked with, many of them fall into 4 sectors where we excel:
Our Clients
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
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