Your pipeline is your safety net
Effective lead generation is important for business growth. But it’s also important for sustainability and continuity. A reliable stream of new prospects gives you the ability to better predict the future of your company and plan for it.
That means you know when to invest in staff and infrastructure, and you have a leading indicator for when things could start to slow down.
BUILD LONG-TERM SUSTAINABLE GROWTH
Respond to prospects instead of chasing them
Create Predictability & Stability
A robust and reliable lead generation provides a more predictable revenue flow, allowing for better planning and resource allocation. It allows you to scale your revenue without relying entirely on existing clients and understand the timeline to reach your growth goals.
Establish a Competitive Advantage
A business with consistent lead flow has a competitive advantage. A well-defined lead generation system means you are less likely to face sudden revenue fluctuations that could derail operations. Your sales team can focus on closing deals instead of prospecting for new leads, and you can provide a better customer experience by prioritizing serving clients instead of obtaining them.
Improve Efficiency & Profitability
Lead generation is a critical component of business profitability. It allows you to forecast revenue more easily, streamline your sales process, reduce customer acquisition costs, and gain valuable data about prospect behavior that allows you to be more precise in your marketing and sales activity.
Client Results
Camino Federal Credit Union
Camino Federal Credit Union, based in Montebello, California, wanted to increase the leads they were receiving from their website for specific services they offered, such as auto loans and checking accounts. KWSM created and implemented a plan for increasing the conversion rate on their website. Over the course of 12 months, the monthly eads from their website increased from fewer than 10 to over 100.
For over 11 years, KWSM has been our trusted partner in digital marketing, consistently delivering exceptional results, seamlessly handling our Facebook and Instagram pages while crafting engaging blogs and videos. KWSM also redesigned our website and manages it which further illustrates their enthusiasm to elevate our online presence with creativity and precision.”
Total Lender Solutions
A foreclosure processing service provider wanted to generate leads by targeting lenders in need of comprehensive foreclosure solutions to resolve defaulted loans in Arizona, California, Nevada, Missouri, Oregon, Washington and Texas. KWSM developed unique Brand Messaging and translated it into content that included email marketing, social media management, and blogging.
Working with KWSM has been great. We started with KWSM as a small company of 6 employees in 2021 and have grown to 12 employees in 2024. This growth in our company could not have been completed without their assistance. Through their marketing expertise, we have transferred over to a fully organic approach to getting clients and our client base continues to grow. Our current clients are impressed with all our materials and our online traffic has never been higher. They are easy to work with, and have been incredibly insightful in coming up with strategies for our very niche business.”
Americover
A U.S.-based plastic sheeting supplier wanted to expand their reach to a national audience of growers and builders. They partnered with KWSM to develop and execute a Digital Marketing Strategy to drive qualified leads organically. (With no ad spend.)
“After over a decade of hiring employees, consultants, and agencies, we created a reliable, dependable marketing engine with KWSM. We probably have a 20x return on our investment (budget spent on KWSM compared to revenues produced).”
Markful
A print-on-demand and promotional product manufacturer was looking to market to real estate brokerage decision-makers, administrators and agents.
KWSM strategized and ran a cross-platform program that focused on website design, content creation, SEO, email campaigns, paid social media advertising and PPC campaigns, and organic social media.
KWSM saw leads grow both paid and organically, and the campaign was expanded to other target audiences.
“We’ve been incredibly impressed with KWSM as they have offered more than just someone to run your digital campaigns but a genuine partnership. Their exceptional communication, strategic insights, and seamless integration with our team have made them an asset in our digital marketing efforts … It truly feels like they’re an extension of our internal staff, contributing not only to the efficiency of our campaigns but also to their overall success. With their proactive approach and tailored strategies, they’ve played a pivotal role in elevating our digital presence and achieving our goals.”
Gokal Law Group
An Orange County-based estate law firm specializing in trust and probate litigation needed to generate leads for their practice. KWSM crafted a custom Digital Marketing Strategy that integrated several tactics to attract just the right type of client.
“KWSM has been our marketing partner for several years. Over the years they have helped us gain substantial growth. They have always been responsive and produced work of the highest quality.”
Rakuten Super Logistics
Rakuten Super Logistics is a third-party logistics fulfillment and shipping company that serves small to mid-sized businesses. KWSM created a digital marketing strategy that included paid ads, organic content, email marketing and more to generate leads and increase market share. The largest driver was the highly successful cross-platform contest “Oh Ship Moments,” which yielded hundreds of qualified leads from small business owners who shared their logistics headaches.
“In a world full of copycats, we looked for a marketing firm to help us differentiate ourselves. We feel incredibly fortunate to have found KWSM to ensure our success. Their creativity, hard work, focused execution, and partnership are a blessing that has grown our business.”
Contour Sales & Marketing
The top authorized distributor of the Contour Light System, a Class II medical device, wanted to build an online lead generation engine to sell their professional-grade units to wellness professionals. KWSM built a website and digital marketing strategy to help them dominate their niche.
“KWSM has the unique blend of being highly professional as well as warm & personal when addressing our concerns and goals for marketing. The professionals on staff are highly skilled and creative, as well as stellar advocates for our business. They have provided great support and innovative ideas when addressing our marketing wants and needs.”
West Coast Family Mediation
West Coast Family Mediation is a group of mediators dedicated to helping couples resolve conflicts and legal issues respectfully and with compassion. The center focuses on providing divorce mediation, premarital mediation, marital mediation and other family mediation services. KWSM drove synergistic relationship between West Coast Family Mediation’s mediators and both Marriage and Family Therapists (MFTs) and licensed counselors.
KWSM built a new website and strategized a mix of tactics that supported West Coast Family Mediation’s goal to be a safe transitioning space for couples seeing MFT and counselors. KWSM grew the firm’s digital presence and enabled them to attract dozens of new leads every month.
KWSM has been wonderful to work with over the years and would definitely recommend them to anyone with marketing needs. From creating a new website to monthly SEO and website work, everyone we have worked with has been top notch.”
A holistic approach
There is no magic bullet.
Inbound Lead Generation
Attract warm prospects through valuable & relevant content.
Outbound Lead Generation
Proactively reach out to and engage targeted prospects.
Nearbound Lead Generation
Build relationships with prospects through strategic partnerships.
GROWTH BEGINS WITH A CONVERSATION
Our Colleagues
We’ve been lucky to work alongside many top sales and operations leaders
FAQs
Why can’t our company handle email marketing in-house?
Companies that aren’t familiar with the compliance and deliverability sides of email marketing may face challenges like low open rates, high unsubscribe rates, and spam flagging.
KWSM helps businesses overcome these obstacles by optimizing email deliverability to ensure your emails reach customer inboxes, personalizing content for specific audience segments, and monitoring campaign performance to make adjustments as needed.
Learn more about what makes email marketing campaigns successful.
What kinds of automated email campaigns should our brand implement?
The right email campaign for your brand will vary depending on the specifics of your services and audience, but a few common email series that can help you build effective connections include:
- Onboarding emails for new customers or subscribers
- Upsell or cross-sell emails for increasing customer lifetime value
- Inactivity emails for users who have not made a purchase or opened your messages over a set time period
- Follow-up emails to ensure customer satisfaction and request reviews
Learn more about email marketing campaigns that can benefit your business.
How does email marketing help with nearbound lead generation?
Adding email marketing to a nearbound strategy empowers you to build trust and nurture existing relationships within your ecosystem, which generates more qualified leads and drives revenue.
Sending targeted emails with relevant and valuable content to individuals in your network based on their interests and preferences can assist with lead generation. Exclusive event invitations, recognition of success stories, and other positive interactions can also strengthen your nearbound efforts and generate more qualified leads.
Learn more about the benefits of email marketing in nearbound lead generation campaigns.
Can our brand generate leads with email marketing in an outbound campaign?
Yes, email marketing works for outbound campaigns too.
Unlike inbound lead generation, which relies on a prior awareness of your brand, outbound campaigns target potential customers who don’t know about your products and services. You can narrow the field, however, by compiling targeted email lists based on demographics, industry, job titles, or other relevant criteria.
Tailored messaging that provides valuable information while facilitating lead capture can bring prospects into your funnel for future marketing efforts, including exclusive offers and opportunities that aren’t available to potential customers outside of your ecosystem.
Learn more about generating outbound leads with email marketing.
Resources
Learn more about KWSM’s projects and services in these posts.
How an Outbound Marketing Agency Can Help Your Lead Generation
Find out how an outbound marketing agency generates leads by targeting your audience using email campaigns, direct mail, and ads.
Tips for the End-of-Year Sales Push with Brent Bonine of AcSELLerate
As the year draws to a close, many sales teams face a dilemma: how to maintain or even increase sales momentum while others are slowing down. Whether you’re trying to meet the targets set earlier in the year or you’re fortunate enough to be in the bonus phase, this period
Can Testimonials & Case Studies Improve the Lead Generation Process?
In today’s competitive business landscape, generating high-quality leads is essential for sustained growth. Leveraging the power of testimonials and case studies can significantly boost your lead generation process. How Do Testimonials and Case Studies Generate Leads? Testimonials and case studies offer powerful tools to showcase your expertise and the positive
