Account-Based Marketing Services

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Account-Based Marketing

Proactively build connections with high-value prospects that may not be familiar with your business.

Choose Your Next Client

Account-Based Marketing (ABM) narrows your targeting to focus on the businesses and decision-makers who matter most to your bottom line.

Create messages that speak directly to these stakeholders and develop a foundation for retention and sustainable success.

Benefits

Personalized engagement

increases likelihood of conversion and enhances high-value relationships

Focus sales and marketing resources

on the right prospects in limited markets

Create upselling and cross-selling opportunities

based on a mutual understanding of business needs

Improved retention

by establishing yourself as a trusted advisor who provides consistently valuable strategic insights

Account-Based Marketing Services For Lead Generation

ABM supports nearbound lead generation strategies.

  • Account prospecting and list building
    Deep research to identify companies and their decision-makers for personalized targeting
  • Tailored content development
    Create and send highly specific emails based on unique interests and behaviors to engage high-value prospects; develop modular content that can be personalized for different individuals and industries
  • Empower internal advocates with sales collateral
    Develop and share ready-made sales enablement collateral with stakeholders inside your prospect companies who will champion your selection over the competition

Client Results

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Our Process

The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.

What Makes KWSM

Different

Holistic Marketing
Approach

Target and capture qualified prospects on their preferred platforms.

a brand journalism
Mindset

Tell compelling, engaging stories that prospects connect with.

IN-HOUSE
Team

Partner with a full-service team that cares about achieving your goals.

Strategy first,
Tactics Second

Build sustainable success with a custom plan for reaching your audience.

Our Guarantee

Experience our collaborative 6-week strategy process before committing to a long-term engagement.

Growth begins with a conversation.

Fill out this form to speak to a member of our team. Please include links to any digital assets you want us to review before the call.
Account-Based Marketing

FAQs

How does ABM differ from traditional marketing?

ABM takes a more personalized and targeted approach to generate qualified leads and close deals with high-value target accounts by focusing on specific accounts rather than a broad audience.

Account-based marketing can benefit businesses through:

  • Increased ROI: ABM can generate a higher return on investment by focusing on high-value accounts.
  • Improved customer relationships: Personalized campaigns can build stronger relationships with target accounts.
  • Enhanced alignment: ABM aligns sales and marketing teams for better collaboration and results.

KWSM’s ABM expertise and services include:

  • Identifying target accounts: Discovering and analyzing high-value accounts that align with your business goals and deserve an account-based approach.
  • Creating personalized campaigns: Developing tailored campaigns for each target account based on unique research and market understanding.
  • Measuring performance: Tracking key metrics to assess the effectiveness of ABM campaigns and improve future efforts.

Common challenges for businesses that pursue account-based marketing include:

  • Resource allocation: Allocating sufficient resources to support ABM initiatives and increased prospect touchpoints.
  • Data quality: Ensuring accurate and up-to-date data on target accounts and decision-makers.
  • Strategic perspective: Tracking the right metrics over an appropriate timespan to assess the effectiveness of ABM campaigns.

Account-Based Marketing Resources

Learn more about KWSM’s projects and services in these posts.

alternatives to attending trade shows for manufacturers and distributors supply-side digital marketing agency
KWSM Team

Alternatives To Attending Trade Shows for Manufacturers & Distributors

Trade shows have long been a cornerstone for manufacturers and distributors to showcase products, network, and generate leads. However, with shifting industry dynamics, skyrocketing costs, and the rise of digital tools, more businesses are exploring alternatives to attending trade shows and other traditional in-person events. Here, we outline digital strategies

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Core Values at KWSM a digital marketing agency