{ Target }
Account-Based Marketing
Proactively build connections with high-value prospects that may not be familiar with your business.
Choose Your Next Client
Account-Based Marketing (ABM) narrows your targeting to focus on the businesses and decision-makers who matter most to your bottom line.
Create messages that speak directly to these stakeholders and develop a foundation for retention and sustainable success.
Benefits
Personalized engagement
increases likelihood of conversion and enhances high-value relationships
Focus sales and marketing resources
on the right prospects in limited markets
Create upselling and cross-selling opportunities
based on a mutual understanding of business needs
Improved retention
by establishing yourself as a trusted advisor who provides consistently valuable strategic insights
Account-Based Marketing For Lead Generation
ABM supports nearbound lead generation strategies.
- Account prospecting and list building
Deep research to identify companies and their decision-makers for personalized targeting
- Tailored content development
Create and send highly specific emails based on unique interests and behaviors to engage high-value prospects; develop modular content that can be personalized for different individuals and industries - Empower internal advocates with sales collateral
Develop and share ready-made sales enablement collateral with stakeholders inside your prospect companies who will champion your selection over the competition
Client Results
Front Desk Supply
A leading hospitality products supplier needed to identify and market to individual industry sectors and create new marketing opportunities outside of the hospitality space. KWSM created a marketing strategy focused on account-based lead generation and engaged those targets with a mix of tactics, including cold email marketing, pay-per-click ads, content marketing, warm email drip campaigns, monthly newsletters, and on-site SEO.
Their entire team is very professional, with lots of great ideas and we continue to see results in terms of our awareness. It is the first time I feel 100% confident in our external message, and the results speak for themselves.”
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
How does ABM differ from traditional marketing?
ABM takes a more personalized and targeted approach to generate qualified leads and close deals with high-value target accounts by focusing on specific accounts rather than a broad audience.
What are the key benefits of ABM for businesses?
Account-based marketing can benefit businesses through:
- Increased ROI: ABM can generate a higher return on investment by focusing on high-value accounts.
- Improved customer relationships: Personalized campaigns can build stronger relationships with target accounts.
- Enhanced alignment: ABM aligns sales and marketing teams for better collaboration and results.
How can KWSM help us with ABM implementation?
KWSM’s ABM expertise and services include:
- Identifying target accounts: Discovering and analyzing high-value accounts that align with your business goals and deserve an account-based approach.
- Creating personalized campaigns: Developing tailored campaigns for each target account based on unique research and market understanding.
- Measuring performance: Tracking key metrics to assess the effectiveness of ABM campaigns and improve future efforts.
What are some common challenges of ABM?
Common challenges for businesses that pursue account-based marketing include:
- Resource allocation: Allocating sufficient resources to support ABM initiatives and increased prospect touchpoints.
- Data quality: Ensuring accurate and up-to-date data on target accounts and decision-makers.
- Strategic perspective: Tracking the right metrics over an appropriate timespan to assess the effectiveness of ABM campaigns.
Account-Based Marketing Resources
Learn more about KWSM’s projects and services in these posts.
What is Nearbound Marketing?
What is nearbound marketing? Generating qualified leads through marketing is a struggle for many companies, especially those in the B2B space. Trying to reach potential customers through social media or search results can make you feel like you’re the needle in the haystack — and you don’t even know if
3 Characteristics of an Effective Email
Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture leads, and drive conversions. But to truly make an impact, your email campaigns need to be carefully crafted, with each
Why Storytelling is Crucial to Digital Marketing
Successful marketing hinges on more than simply pushing your products or services online. It’s all about building connections—authentic ones. What is the most effective way to do this? Through storytelling. But why is storytelling crucial to digital marketing, and how can you leverage it to grow your business? At KSWM,
