Content Creation

{ Attract, Target, Surround }

Content Creation

Create content that adds value for your target audience and drives measurable ROI.

Tell better stories

Content creation for organic lead generation delivers higher long-term ROI than paying for ads. 

With paid advertising, as soon as you stop spending, your traffic drops. 

With an organic content marketing approach, you’re earning your audience’s trust and building relationships. And, the longer content is out there, the more traction it gains.

Businesses that want long-term growth rely on organic lead generation for effective and sustainable results that compound over time.

Benefits

Establish yourself, your team, and your brand

as industry thought leaders with original and compelling content

Engage with the right customers

by sharing content that speaks to their specific needs

Consistently produce and publish

high-quality branded assets without overtaxing your in-house team

Reach ideal prospects on relevant platforms

through a targeted and strategic approach

Play Video about KWSM: a digital marketing agency

Content Creation Services For Lead Generation

Email marketing supports inbound, outbound and nearbound lead generation strategies.

  • Strategic blog writing
    Create and publish posts that consistently add value for your target audience, elevate your brand’s market position, and strengthen your authority as a thought leader.
    Create and coordinate guest posts for partner websites, industry publications, and professional organizations 
  • Social media content development
    Share unique images, videos, and text posts on channels where your best prospects are active and engaged
  • Website content creation & optimization
    Craft compelling messages that resonate with key audience segments and inspire engagement throughout your online presence
  • Promotional emails to cold lists
    Appeal to prospects who aren’t aware of your brand with email collateral that showcases your products and services
  • Direct mail campaigns to cold lists
    Attractive and cost-effective physical mail design, printing, and shipping to potential customers
  • Sales collateral development
    Full-service sales collateral creation for digital assets like landing pages, blogs, infographics, gated downloadables, white papers, case studies, custom-coded tools, and email drip sequences
  • Design and production of physical assets, including trade show materials like banners, signage, and giveaways, as well as brochures, business cards, event invitations, mailers, and product one-sheets
  • Customer interviews and case study development
    Collect and share information from happy clients and featured projects to build collateral that appeals to your prospects
  • Customer testimonial videos
    Produce authentic and compelling videos featuring “raving fan” testimonials that can be segmented and repurposed for multiple marketing outputs
  • Public relations and co-marketing announcements
    Reach new and shared audiences with press releases and announcements related to strategic partnerships, enhanced by co-marketing materials

Client Results

{ Core Value: Uncommonly Organized }

Our Process

The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.

What Makes KWSM

Different

Holistic Marketing
Approach

Target and capture qualified prospects on their preferred platforms.

a brand journalism
Mindset

Tell compelling, engaging stories that prospects connect with.

IN-HOUSE
Team

Partner with a full-service team that cares about achieving your goals.

Strategy first,
Tactics Second

Build sustainable success with a custom plan for reaching your audience.

Our Guarantee

Experience our collaborative 6-week strategy process before committing to a long-term engagement.

Growth begins with a conversation.

Fill out this form to speak to a member of our team. Please include links to any digital assets you want us to review before the call.
Content Creation

FAQs

What types of content should we create to generate leads and sales?

Digital marketing content creation includes copy-based assets like long- and short-form content. Long-form content includes blogs, email sequences, and robust sales pages. Short-form content covers things like social media posts, ad copy, SMS messages, and post-purchase thank-you pages.

 

Visual digital marketing content, on the other hand, ranges from static images like photos or graphics to any videos you use for marketing and advertising.

Learn more about engaging your audience with content creation.

Every organization has different audience segments that are looking for different messages across different platforms. KWSM creates omnichannel Digital Marketing Strategies for every client, which means that we’ll research where your audience is spending time before we decide which channels to focus our efforts on.

Learn more about what to include in your Digital Marketing Strategy. 

Understanding your target audience is key. Here’s how we can help:

  • Audience research: We’ll interview your clients and analyze your ideal customer’s interests, pain points, and online behavior.
  • Content mapping: We’ll create a Digital Marketing Strategy that aligns with your audience’s buying journey.
  • Topic selection: We’ll help you identify engaging topics that address your audience’s needs and support your SEO strategy.

 

Learn how we create content marketing SEO strategies.

Tracking results is crucial. Key content performance metrics to watch include:

  • Website traffic: See how your content attracts new visitors to your website.
  • Lead generation: Track how your content converts website visitors into leads.
  • Engagement metrics: Analyzing your website’s bounce rate, user time spent on specific pages, and social media engagement can provide insights into what your audience is responding to.
  • Brand awareness: Brand mentions and online sentiment show how your content impacts brand perception.

 

Learn more about tracking content marketing metrics.

Absolutely! The KWSM team has a proven track record of successful content development across industries that range from professional services to nonprofits to manufacturers to DTC brands. We stay current on industry trends so we can tailor content creation strategies to address the specific challenges and opportunities you’re facing.

Content Creation Resources

Learn more about KWSM’s projects and services in these posts.

A team utilizing all of the elements in a strategy plan after learning how to use content in inbound marketing effectively.
Greg Colacino

How to Use Content in Inbound Marketing Effectively

When you hear “content in inbound marketing,” what comes to mind? Is it blogs, social media posts, landing pages, or videos? The reality is that it’s all of those channels and more. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract a clearly

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Reinforce your company’s branding across social media, web design, and advertising.
KWSM Team

How to Reinforce Your Company’s Branding Online

The importance of consistent and clear branding cannot be overstated. Your brand is what makes you recognizable, and it’s important to keep this identity consistent across your online channels to reinforce your company’s branding effectively. Social media, your website, or advertising campaigns, your brand must always present a unified message.

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A group of people engaged in a story, ready to ask questions like "why is storytelling crucial to digital marketing"
Greg Colacino

Why Storytelling is Crucial to Digital Marketing

Successful marketing hinges on more than simply pushing your products or services online. It’s all about building connections—authentic ones. What is the most effective way to do this? Through storytelling. But why is storytelling crucial to digital marketing, and how can you leverage it to grow your business?  At KSWM,

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Core Values at KWSM a digital marketing agency