{ Attract, Target, Surround }
Content Creation
Create content that adds value for your target audience and drives measurable ROI.
Tell better stories
Content creation for organic lead generation delivers higher long-term ROI than paying for ads.
With paid advertising, as soon as you stop spending, your traffic drops.
With an organic content marketing approach, you’re earning your audience’s trust and building relationships. And, the longer content is out there, the more traction it gains.
Businesses that want long-term growth rely on organic lead generation for effective and sustainable results that compound over time.
Benefits
Establish yourself, your team, and your brand
as industry thought leaders with original and compelling content
Engage with the right customers
by sharing content that speaks to their specific needs
Consistently produce and publish
high-quality branded assets without overtaxing your in-house team
Reach ideal prospects on relevant platforms
through a targeted and strategic approach
Content Creation Services For Lead Generation
Email marketing supports inbound, outbound and nearbound lead generation strategies.
Strategic blog writing
Create and publish posts that consistently add value for your target audience, elevate your brand’s market position, and strengthen your authority as a thought leader.
Create and coordinate guest posts for partner websites, industry publications, and professional organizations
Social media content development
Share unique images, videos, and text posts on channels where your best prospects are active and engagedWebsite content creation & optimization
Craft compelling messages that resonate with key audience segments and inspire engagement throughout your online presence
Promotional emails to cold lists
Appeal to prospects who aren’t aware of your brand with email collateral that showcases your products and services
Direct mail campaigns to cold lists
Attractive and cost-effective physical mail design, printing, and shipping to potential customers
Sales collateral development
Full-service sales collateral creation for digital assets like landing pages, blogs, infographics, gated downloadables, white papers, case studies, custom-coded tools, and email drip sequencesDesign and production of physical assets
Including trade show materials like banners, signage, and giveaways, as well as brochures, business cards, event invitations, mailers, and product one-sheets
Customer interviews and case study development
Collect and share information from happy clients and featured projects to build collateral that appeals to your prospects
Customer testimonial videos
Produce authentic and compelling videos featuring “raving fan” testimonials that can be segmented and repurposed for multiple marketing outputsPublic relations and co-marketing announcements
Reach new and shared audiences with press releases and announcements related to strategic partnerships, enhanced by co-marketing materials
Inbound
{ Attract }
Strategic blog writing
Create and publish posts that consistently add value for your target audience, elevate your brand’s market position, and strengthen your authority as a thought leader.
Create and coordinate guest posts for partner websites, industry publications, and professional organizations
Social media content development
Share unique images, videos, and text posts on channels where your best prospects are active and engaged
Website content creation & optimization
Craft compelling messages that resonate with key audience segments and inspire engagement throughout your online presence
Outbound
{ Target }
Promotional emails to cold lists
Appeal to prospects who aren’t aware of your brand with email collateral that showcases your products and services
Direct mail campaigns to cold lists
Attractive and cost-effective physical mail design, printing, and shipping to potential customers
Sales collateral development
Full-service sales collateral creation for digital assets like landing pages, blogs, infographics, gated downloadables, white papers, case studies, custom-coded tools, and email drip sequences
Design and production of physical assets
Including trade show materials like banners, signage, and giveaways, as well as brochures, business cards, event invitations, mailers, and product one-sheets
Nearbound
{ Target }
Customer interviews and case study development
Collect and share information from happy clients and featured projects to build collateral that appeals to your prospects
Customer testimonial videos
Produce authentic and compelling videos featuring “raving fan” testimonials that can be segmented and repurposed for multiple marketing outputs
Public relations and co-marketing announcements
Reach new and shared audiences with press releases and announcements related to strategic partnerships, enhanced by co-marketing materials
Client Results
Portland Cider Company
An award-winning handcrafted cider company in Oregon wanted to leverage digital channels to boost sales and distribution through retail outlets and its own tasting rooms. KWSM created content for an omnichannel digital campaign, improving brand awareness and generating repeat subscription revenue.
“I’m blown away. I didn’t know what to expect, but I just read the strategy, and your deep analysis, insights, and suggestions are amazing! I believe this will, literally, change our lives.”
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
What types of content should we create to generate leads and sales?
Digital marketing content creation includes copy-based assets like long- and short-form content. Long-form content includes blogs, email sequences, and robust sales pages. Short-form content covers things like social media posts, ad copy, SMS messages, and post-purchase thank-you pages.
Visual digital marketing content, on the other hand, ranges from static images like photos or graphics to any videos you use for marketing and advertising.
Learn more about engaging your audience with content creation.
Where should we focus our content budget to maximize the return on marketing investment?
Every organization has different audience segments that are looking for different messages across different platforms. KWSM creates omnichannel Digital Marketing Strategies for every client, which means that we’ll research where your audience is spending time before we decide which channels to focus our efforts on.
Learn more about what to include in your Digital Marketing Strategy.
How do we know what content will resonate with our audience?
Understanding your target audience is key. Here’s how we can help:
- Audience research: We’ll interview your clients and analyze your ideal customer’s interests, pain points, and online behavior.
- Content mapping: We’ll create a Digital Marketing Strategy that aligns with your audience’s buying journey.
- Topic selection: We’ll help you identify engaging topics that address your audience’s needs and support your SEO strategy.
How can we measure the success of content creation services?
Tracking results is crucial. Key content performance metrics to watch include:
- Website traffic: See how your content attracts new visitors to your website.
- Lead generation: Track how your content converts website visitors into leads.
- Engagement metrics: Analyzing your website’s bounce rate, user time spent on specific pages, and social media engagement can provide insights into what your audience is responding to.
- Brand awareness: Brand mentions and online sentiment show how your content impacts brand perception.
Our business operates in a specific niche with unique challenges. Will content creation services really help our organization?
Absolutely! The KWSM team has a proven track record of successful content development across industries that range from professional services to nonprofits to manufacturers to DTC brands. We stay current on industry trends so we can tailor content creation strategies to address the specific challenges and opportunities you’re facing.
Content Creation Resources
Learn more about KWSM’s projects and services in these posts.
Creating Highly Targeted Content for Specific Audiences
Reaching your audience is one thing, but truly connecting with them is something else. That’s where creating highly targeted content shines. For business owners, understanding your audience and speaking to them the way they want to communicate is fundamental to turning interest into engagement and, eventually, sales. If you see
How to Use Content in Inbound Marketing Effectively
When you hear “content in inbound marketing,” what comes to mind? Is it blogs, social media posts, landing pages, or videos? The reality is that it’s all of those channels and more. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract a clearly
How to Reinforce Your Company’s Branding Online
The importance of consistent and clear branding cannot be overstated. Your brand is what makes you recognizable, and it’s important to keep this identity consistent across your online channels to reinforce your company’s branding effectively. Social media, your website, or advertising campaigns, your brand must always present a unified message.
