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Brand Messaging
Drive business growth with unique positioning that stands apart from the competition
Loud and CLear
Brand messaging is essential for effective marketing campaigns. By empathizing with your audience’s needs, establishing your brand’s authority, and clearly articulating your solutions, you can create credible content that generates qualified leads.
The KWSM team has created hundreds of unique marketing messages for businesses since 2010. As brand journalists, we use a structured approach to develop authentic content and market positioning that resonates with your target audience.
Benefits
Develop a compelling story
that attracts and convinces potential prospects to become leads
Establish credibility
by demonstrating deep understanding of audience pain points and a transformative path forward
Clearly explain
how your brand benefits customers in a way that reflects your unique voice
Build a foundation
for consistent audience communication across campaigns and platforms
Brand Messaging For Lead Generation
Brand messaging is part of your brand’s digital infrastructure for effective lead generation.
- Explore target audience for message development
Client interviews and testimonial reviews to discover audience demographics, motivations, challenges, and desires - Establish brand standards for voice and tone
Define your unique personality and parameters for engaging with prospects through marketing collateral - Develop brand story and audience messaging
Craft a custom narrative that personifies your ideal prospect as the primary character on a path that leads to success through your product or service
Client Results
Total Lender Solutions
A foreclosure processing service provider wanted to generate leads by targeting lenders in need of comprehensive foreclosure solutions to resolve defaulted loans in Arizona, California, Nevada, Missouri, Oregon, Washington and Texas. KWSM developed unique Brand Messaging and translated it into content that included email marketing, social media management, and blogging.
Working with KWSM has been great. We started with KWSM as a small company of 6 employees in 2021 and have grown to 12 employees in 2024. This growth in our company could not have been completed without their assistance. Through their marketing expertise, we have transferred over to a fully organic approach to getting clients and our client base continues to grow. Our current clients are impressed with all our materials and our online traffic has never been higher. They are easy to work with, and have been incredibly insightful in coming up with strategies for our very niche business.”
My Family ID
My Family ID is an identification smartphone app for parents, caregivers, and more to scan, save and share crucial information like biometric face scans and digital fingerprints in the event of a missing persons incident. KWSM developed brand messaging that focused on the epidemic of missing persons cases, and how parents, loved ones, and caregivers can arm themselves with the app to assist when the unthinkable happens. The messaging is used across the website and in outbound communications like email campaigns and social media.
Brand messaging is essential for any business, and no one does it better than KWSM. Working with Jeff and Taylor, and the rest of the team, is a pleasure. They were able to help me share my story and create the message I want my customers to hear. They were patient, resourceful and what they created for me was terrific. I am very happy to be working with KWSM.”
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Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
Why do we need Brand Messaging services?
Effective Brand Messaging is the cornerstone of building a relationship with your audience. It’s about showing your audience that you understand their needs and have the solutions they seek.
With the right message, the customer transforms from a passive listener into an engaged participant in your brand’s story.
Learn more about the importance of Brand Messaging in your Digital Marketing Strategy.
Why do we need a Brand Messaging Strategy?
A Brand Messaging Strategy is important because good storytelling isn’t enough on its own to attract and convince potential prospects. Your story has to follow a specific framework that establishes empathy with your audience, authority for your brand, and concrete steps to solve the problem your prospects are facing. For effective marketing, your messaging also has to incorporate strategic keywords and concepts that set you apart from your competitors.
Defining these elements for each audience segment you target is crucial for creating marketing assets that resonate and compel action. Brand Messaging is the foundation for strategic content creation ranging from website copy and blogs to social media posts, videos, paid ads, and more.
Learn more about the components of a Brand Messaging Strategy.
What should be included in our Brand Messaging plan?
As part of KWSM’s Digital Marketing Strategy, every Brand Messaging plan contains these four components:
- Brand standards for Voice and Tone
- The Brand Story and primary message
- Individual messaging for each audience
- Home Page Copy reflecting the messaging in action
These elements are informed by a strategic exploration of each brand’s target audience segments. Defining your audiences and brand messaging is essential to creating a Digital Marketing Strategy that will reach and resonate with the prospects you are trying to convert.
Learn more about what should be included in Brand Messaging.
What is the difference between Brand Messaging and branding?Can our brand generate leads with email marketing in an outbound campaign?
Branding and Brand Messaging are often used interchangeably, but there are notable differences.
Branding typically refers to internal standards for an organization’s visual identity. This includes specifying how logos, colors, fonts, and other elements are used in branded communications and creative assets.
Brand Messaging is outward-focused and copy-driven. Brand Messaging evaluates the needs and wants of the organization’s target audience and establishes a consistent voice, tone, and framework for communicating with that audience.
What makes Brand Messaging useful and successful for organizations?
Every Brand Messaging Strategy is different, but successful messaging includes four major attributes:
- Authenticity: It reflects your brand’s core values and personality.
- Candor: It explains how your brand benefits your customers directly and honestly.
- Clarity: It is easy to understand and remember.
- Consistency: It is used consistently and reliably across all marketing channels.
Learn more about how Brand Messaging improves organizational storytelling.
Brand Messaging Resources
Learn more about KWSM’s projects and services in these posts.
What is the Difference Between Brand Messaging and Branding?
Have you ever heard the terms “brand messaging” and “branding” used interchangeably? While they are closely related, they represent distinct yet essential components of your overall marketing strategy. Understanding the difference between brand messaging and branding is crucial for crafting a cohesive and impactful brand identity that resonates with your
How to Create a Strong Brand Personality
Brand personality is a set of characteristics attributed to a brand through the eyes of the consumer. A brand’s personality shapes the public’s perception of the brand through how it acts, communicates, and how it looks. Brand personality is vital to the success of a brand and allows consumers to
