Measuring results is crucial for achieving business goals through marketing — but which metrics are most important for your brand? Read these posts to find out.
What is Google Analytics 4? Google Analytics 4 is a tool that helps businesses see unified user journeys across their websites and apps, analyze insights
You already know that tracking your business goals is the key to success. But are you also tracking your digital marketing metrics? It’s crucial to
When you review the Google Analytics data, you find that you have a great average session duration, a higher than normal pages per session, but
Two changes are coming in the next few months to one of the tools that most of us use every day – Google. Learning about
Google has many useful features outside of their well known Google Search and Gmail. In fact, they have so many features that there’s a chance
Google Analytics is one of the most useful tools in digital marketing. If your business has a website or an online presence, this tool allows
Google Analytics is one of the most vital tools when it comes to gaining insight into your business’s website, especially for digital marketing data. Did
If you have Google Analytics set up for your business website (which you should), you know the vast amount of information the platform provides. You
