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Testimonials / Case Studies
Elevate your brand with collateral that showcases your work and proves your value to customers
Let Them Talk
Testimonials and case studies move potential customers closer to conversion by showcasing the positive interactions others have had with your products and services.
You can systematically capture and share these insights with your audience to position your brand as a trusted resource and industry leader for both customers and strategic partners.
Benefits
Persuade leads to take action
through unique stories of transformation
Increase credibility for prospects
with third-party validation from customers and independent influencers
Expand brand visibility and authority
by sharing collateral optimized for search results
Overcome objections
by addressing pain points and reassuring potential customers through the words of happy customers
Testimonials / Case Studies For Lead Generation
Testimonials and case studies support nearbound lead generation strategies.
- Post-engagement and post-purchase surveys
Create automated surveys and review requests to capture insights from clients and build credibility
- Customer interviews and case study development
Collect and share information from happy clients and featured projects to build collateral that appeals to your prospects
- Customer testimonial videos
Produce authentic and compelling videos featuring testimonials that can be segmented and repurposed for multiple marketing outputs
- Review gathering programs
Create and manage survey pages on your company website where satisfied customers can leave reviews that can be used in marketing outputs
- Industry data and third-party verification
Identify and highlight industry certifications and favorable reviews by third-party advocacy groups for reputation enhancement and market positioning - Influencer marketing campaigns
Coordinate reviews and endorsements from public personalities with engaged social media followers; track results to identify and foster successful relationships
Client Results
Contour Sales & Marketing
Contour Light Devices is a medical device sales company that offers the only FDA-approved commercial red light therapy treatment. Contour Light works with practitioners across several fields, including chiropractors, med spas, women’s health centers, nail and hair salons, weight loss centers, physical therapy clinics, and more. Red light therapy provides added revenue and complementary benefits to practitioners’ existing treatments.
KWSM implemented a practitioner-centric experience creating individual website pages supported by case studies and testimonials from practitioner and business owners in those same fields. Practitioners were more inclined to move forward with a sales call when they had seen other business owners in the same practice area succeed with Contour Light’s therapy.
KWSM has the unique blend of being highly professional as well as warm & personal when addressing our concerns and goals for marketing. The professionals on staff with whom we have had the pleasure to work were highly skilled and creative, as well as stellar advocates for our business. KWSM project management is excellent and responsive.”
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Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
How can testimonials and case studies help our business attract new customers?
Testimonials and case studies build trust and credibility with potential customers by showcasing positive experiences from satisfied clients. Demonstrating the value of your products or services by sharing independent opinions is valuable for overcoming objections and encouraging new prospects to convert.
How should we get usable testimonials and case study information from our clients and customers?
KWSM can leverage our experience in collecting this information to help you develop effective strategies that will work for your audience, such as sending personalized surveys or reaching out to satisfied customers directly. We can also provide guidance on how to encourage customers to share their experiences.
Can testimonials and case studies improve our lead generation efforts?
Not only should Testimonials and case studies be included in your lead generation campaigns — they should be a featured component.
Partnering with KWSM doesn’t just include gathering testimonials and writing case studies; we can also create targeted content like email marketing campaigns or social media posts that feature these materials to attract and convert more leads.
Resources
Learn more about KWSM’s projects and services in these posts.
What is Nearbound Marketing?
What is nearbound marketing? Generating qualified leads through marketing is a struggle for many companies, especially those in the B2B space. Trying to reach potential customers through social media or search results can make you feel like you’re the needle in the haystack — and you don’t even know if
3 Characteristics of an Effective Email
Did you know the average open rate for an email marketing campaign is 36.5%? Email marketing remains one of the most viable options for businesses to connect with customers, nurture leads, and drive conversions. But to truly make an impact, your email campaigns need to be carefully crafted, with each
Why Storytelling is Crucial to Digital Marketing
Successful marketing hinges on more than simply pushing your products or services online. It’s all about building connections—authentic ones. What is the most effective way to do this? Through storytelling. But why is storytelling crucial to digital marketing, and how can you leverage it to grow your business? At KSWM,
