The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Artificial intelligence has flooded the internet with generic information, making it increasingly difficult for genuine experts to stand out in search results and generate leads. The noise is deafening, and
The era of the “polished corporate facade” is over. Today’s top talent – the high-performers who can actually transform your company – are immune to stock photos and HR-speak. They
When prospective customers search for local solutions, they aren’t scrolling through pages of blue links on Google like they used to. Instead, they’re asking AI engines – from ChatGPT and
If you have spent any time living or working along the Southern California coast, in places like Newport Beach, Mission Beach, or Malibu, you know exactly what happens when the
AI is the shiny new toy that everyone is playing with. It’s fun, it’s powerful, and it’s making businesses more profitable. We can do more with less. Great, right? Mostly.
When most business owners hear the letters “AI,” their minds immediately jump to generative content. There are tools that write emails, draft social media captions, or generate images with varying
Specialty manufacturers often focus heavily on production while marketing remains an afterthought. You have likely experienced the frustration of investing in disjointed tactics, such as a social post here, or
When launching any serious lead generation strategy, true operational success hinges entirely on a cohesive, synchronized bond between marketing, sales, and operations. Too often, the standard corporate response to growth
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
