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Digital Advertising
Unlock new possibilities by reaching the right prospects on the right platform at the right time.
Impactful Impressions
Digital advertising can be a powerful lead generator, especially with the support of a comprehensive marketing strategy.
Maximizing the impact of your ad spend requires a deep understanding of what your audience needs, where your audience can be reached, and what your brand can offer.
By targeting and retargeting to qualified audience segments, you can expand your reach and discover new opportunities to achieve your goals.
Benefits
Increase ROI
by reaching ideal customers with refined targeting and high-quality creative assets
Access unique features and insights
through sophisticated agency tools and analytics
Free up internal resources
by partnering with an agency to create and manage campaigns
Expand your reach
and unlock new opportunities for audience targeting by analyzing campaign performance
Digital Advertising For Lead Generation
Digital Advertising supports outbound lead generation strategies.
- Brand and market analysis for optimized targeting
Identify top channels for prospect engagement; develop deep understanding of brand propositions and audience needs to refine campaign targeting and reduce inefficient ad spend
- Ad creation and platform enhancements
Create compelling ads for potential customers on leading platforms; leverage specific features like click-to-call or location extensions to reduce user friction
- Campaign management
Strategic planning, bid adjustments, and proactive monitoring with advanced tools; channel-agnostic approach to maximize impact on platforms like Google Ads, Meta Ads, LinkedIn Ads and more
- Performance tracking
Generate insights based on key metrics and A/B tests throughout the conversion funnel, from impressions to ROI
- Programmatic advertising
Use automation and AI tools to generate ad assets and purchase placements across channels
Client Results
Fanion
A family business selling its first product solely through ecommerce needed help spreading the word about its launch. KWSM created a series of Meta Ads, which generated hundreds of thousands of impressions and drove tens of thousands of users to their website within the first six months following the product launch.
We value our friendships with the team tremendously and appreciate all that KWSM has done to help us launch the Fanion. We are grateful to have worked with you all, thank you for everything and we look forward to pushing our launches on Amazon and Walmart!”
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
Our company hasn’t considered digital advertising services until recently. What do we need to know?
Paid online advertising isn’t just for big brands. It can be helpful for many small to medium businesses looking to grow awareness or get new customers online.
Determining whether paid ads are right for your business includes multiple factors, including your industry, audience demographics, sales process, and more. Working with a digital marketing agency that can get results through both paid and organic tactics will help you choose the best path forward.
See what business owners should know about paid advertising.
We've tried digital advertising before but the results were disappointing. What will you do to deliver better results?
Effective paid ads require a combination of winning creative & audience targeting, as well as the infrastructure necessary to capture and nurture leads. KWSM’s data-driven digital advertising strategy process includes:
- Identifying your ideal customer: We’ll pinpoint the specific demographics, interests, and online behavior of your target audience across various platforms.
- Developing targeted campaigns: Craft laser-focused ad campaigns on platforms like Google, Meta, and other channels to reach the right people at the right time.
- Optimizing for performance: Continuously monitor and analyze campaign data to optimize ad spend, improve click-through rates (CTR), and maximize your return on investment (ROI).
Learn how KWSM gets results with paid advertising campaigns.
Can't we manage our digital advertising campaigns in-house? Why should we work with an agency?
Campaigns on platforms like Google Ads and Meta Ads require ongoing monitoring and optimization to maximize your ad spend. KWSM’s experienced account managers can free up your internal team’s time by:
- Managing complex campaign logistics: Handling platform setup, ad creation, budget allocation, and ongoing campaign management.
- Providing ongoing performance reporting: Delivering regular reports that track key metrics and provide actionable insights to optimize your campaigns.
- Staying ahead of the curve: Keeping you informed about the latest digital advertising trends and platform updates.
Learn more about the benefits of working with a digital advertising partner.
How do you know which digital advertising platforms are right for our brand?
KWSM has extensive experience across all major digital advertising platforms, and we recommend the right channels and tactics for your business as part of your Digital Marketing Strategy. This includes:
- Identifying relevant platforms: Analyze your target audience, campaign goals, and budget to determine which platforms will deliver the highest return on investment.
- Developing platform-specific strategies: Craft targeted ad campaigns tailored to the unique strengths and functionalities of each platform.
- Managing campaigns across all platforms: We provide a centralized solution to manage your entire digital advertising portfolio.
Learn more about choosing the right paid advertising platform for your business.
Our business primarily targets a local audience. Can digital advertising be effective for us?
Definitely! Local advertising, or geotargeting, is a powerful tool that many businesses aren’t taking advantage of. By targeting consumers in specific locations, you can ensure that your ads are seen by people who are most likely to be interested in what you have to offer.
Digital Advertising Resources
Learn more about KWSM’s projects and services in these posts.
Why Social Media Ads are Better Than TV Ads (Updated Sept. 2024)
For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you a more efficient way to reach your ideal customers, saving money and delivering better results. For over 14 years, KWSM
What are Google Ads Destination Requirements?
Changes are coming this fall to the Google Ads Destination requirements policy. Beginning October 2022, Google will now require all ads to conform to the Coalition for Better Ads “Better Ads Standards.” These new changes aim to make the user experience more seamless even after people leave the Google platform.
KWSM Mentorship Program: A Deep Dive Into Facebook and Instagram Advertising
At KWSM, we have a mentorship program that allows team members to learn from each other. The goal of the KWSM Mentorship Program is for Mentees to expand their professional skillsets and cross-train in an area of business and marketing they may not be as familiar with. It also encourages
