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Strategic Partnerships
Gain a competitive advantage by generating leads and acquiring customers through your professional network.
Strength in Numbers
Strategic partnerships build on your relationships with professionals in related fields in order to reach new prospects who would benefit from your products or services.
By strengthening relationships with other companies that share your target audience, you can expand your reach and speak to potential customers who already trust your partners.
These strategic partnerships can be leveraged through co-marketing assets that target complementary audiences, media placements that increase awareness, and the creation of a unique ecosystem that delivers value to all stakeholders through referrals and mutual support.
Benefits
Expanded reach
by partnering with companies in interrelated industries
Enhanced credibility
through public associations with reputable brands and organizations
Shorter sales cycles
by working with leads that are partner-qualified and -recommended
Optimize customer experiences
through knowledge of needs and pain points gained through partners
Strategic Partnerships For Lead Generation
Strategic partnerships support nearbound lead generation strategies.
- Host webinars, workshops, and in-person events
Create valuable content and opportunities for engagement to establish and enhance professional relationships
- Attend or sponsor industry events
Network with potential customers and partners while increasing brand visibility and generating leads
- Create & facilitate guest appearances across platforms
Establish a podcast or YouTube channel to bring in strategic partners and subject matter experts as guests; appear on partners’ podcasts; share guest blogs in partner- or industry-related publications
- Public relations and co-marketing announcements
Reach new and shared audiences with press releases and announcements, enhanced by co-marketing materials - Establish awards and other incentives for successful partnerships
Create annual awards or recognition to honor valuable partners; develop structured incentives for referrals if appropriate
Client Results
Marilyn: The New Musical / Epuri
Marilyn: The New Musical was a Broadway-style show production on the Las Vegas Strip, calling the Paris Las Vegas resort home. EPURI was an energy drink that launched its American version and aimed at being the top selection for bars and restaurants to serve as a mixer for cocktails.
KWSM developed a strategic partnership supporting two launches – with the Marilyn: The New Musical requiring an opening run sponsor-partner and offering prime advertising placement and visibility throughout the run. EPURI sought to get in front of hospitality decision-makers and influencers, looking to shake up the energy drink-infused cocktail marketplace. EPURI partnered in an opening night party at Gustav’s Bar, located in Paris Las Vegas’ Eiffel Tower. The event welcomed the cast, media, industry influencers and hospitality decision-makers.
Really a first-class agency! I honestly didn’t realize how much we were lacking from previous online marketing companies, until we started working with KWSM. They are super professional and responsive, and they communicate the status of our marketing very effectively, rather than expecting my team to decipher a bunch of CTR and impression statistics. Highly recommended.”
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Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
What is nearbound lead generation?
Nearbound lead generation is a marketing strategy that leverages existing relationships within your professional ecosystem. Partnerships with trusted organizations that share your target audience help build credibility with potential customers, which can be leveraged to engage prospects and ultimately drive revenue.
How does KWSM help build strategic partnerships for nearbound lead generation?
KWSM’s expertise in nearbound lead generation includes identifying and developing strategic partnerships, negotiating terms, and managing relationships. Additional services can include creating joint marketing campaigns and measuring the effectiveness of your nearbound initiatives.
What are the benefits of nearbound lead generation?
Nearbound lead generation can offer several benefits that include:
- Faster revenue growth: Leveraging existing relationships can accelerate the sales cycle and increase revenue.
- Improved customer acquisition: Nearbound leads are more likely to convert due to the existing trust and credibility carried over from your strategic partner.
- Enhanced brand reputation: Partnering with respected organizations can strengthen your brand’s image.
- Reduced marketing costs: Nearbound marketing can be more cost-effective than traditional marketing methods.
How can we identify potential strategic partners for nearbound lead generation?
Strategic partners for nearbound marketing should be evaluated based on your target audience, industry, and business goals. You can also look for organizations that share your values and have complementary offerings.
What are some effective strategies for building strategic partnerships with complementary businesses?
Effective strategies for building strategic partnerships include:
- Networking: Attend industry events and conferences to connect with potential partners.
- Content collaboration: Create joint content with partners to showcase shared expertise.
- Cross-promotions: Promote each other’s products or services on your respective platforms.
Resources
Learn more about KWSM’s projects and services in these posts.
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