Public Relations

Small business owners often forget to prioritize it, but a press release service can greatly boost a brand’s image, help to announce a new product or service, and even draw in more website visitors with a bit of search engine … Read More

When I first started at KWSM three years ago, one of my first tasks was writing and distributing a press release for a client. This was entirely new to me, and I didn’t really have any idea where to start … Read More

PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our … Read More

If you aren’t integrating Public Relations strategy into your marketing plan, you may be missing key opportunities to broaden your client base and form essential connections with your community. Here at KWSM, we offer PR services that include everything from … Read More

One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when working to win media coverage, but it can be one of the most challenging parts … Read More

Before you start sending out press releases and media pitches, you need to develop a public relations strategy. A customized PR plan allows you to create a timeline of customized steps to help you reach your business goals for building … Read More

So you have great news about your business and are ready to share a press release with everyone in your industry. Before you hit send on your email, consider the timing of your news. In the blog, we look at … Read More

A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two different purposes. One is more focused on providing a reporter with everything they need to … Read More

A media pitch can be daunting. Although your business may want the benefits of winning media coverage, the process of getting a story picked up can be overwhelming. Here are some simple tips to help you create a great media … Read More

When pitching your story or idea to the media, you want to present yourself and your business in the best light possible. Unfortunately, many companies make common mistakes that immediately put their emails in the trash. Here are the top … Read More