Can a Press Release Service Work for Small Businesses?

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Small business owners often forget to prioritize it, but a press release service can greatly boost a brand’s image, help to announce a new product or service, and even draw in more website visitors with a bit of search engine … Read More

Developing PR Skills | KWSM Mentorship Program

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PR and Marketing go hand-in-hand. Recently, I was able to teach PR skills to a teammate and flex my digital marketing muscles through KWSM’s Mentorship Program. KWSM’s Mentorship Program Here at KWSM, we believe you should never stop learning. Our … Read More

The Role of PR in Your Digital Marketing Strategy

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If you aren’t integrating Public Relations strategy into your marketing plan, you may be missing key opportunities to broaden your client base and form essential connections with your community. Here at KWSM, we offer PR services that include everything from … Read More

How to Build a Media Contact List and Network Online?

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One of the most crucial steps in creating your public relations strategy: build a media contact list. This list will be your best tool when working to win media coverage, but it can be one of the most challenging parts … Read More

When is the Best Time to Send a Press Release?

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So you have great news about your business and are ready to share a press release with everyone in your industry. Before you hit send on your email, consider the timing of your news. In the blog, we look at … Read More

Media Pitch Vs Press Release

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A media pitch and a press release are two very different things. Although they both fall under the umbrella of public relations, they serve two different purposes. One is more focused on providing a reporter with everything they need to … Read More

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