What role does public relations play in modern digital marketing strategies? What role should it play in yours, and why? Get answers from KWSM’s in-house marketing specialists in the posts below.
As 2024 draws to a close, many businesses find themselves facing an all-too-familiar challenge: How can we keep momentum high during a time when many
Are you on the brink of a big breakthrough for your business, or are you ready to launch a new product but don’t know how
Product launches, service updates, data trends, and more are all company news that’s good for a press release. Find out why it’s important for your audiences.
In the summer of 2022, our client, a US-based plastic sheeting manufacturer, was getting ready to launch a new mold vapor barrier product. They enlisted
If your business is in a state of emergency, what is the best marketing tactic at your disposal? To distribute information quickly, press releases are
Marketing and public relations are usually discussed as separate industries. Blogs, social media posts, and digital advertisements fall into the marketing bucket. On the PR
It’s 2024 and the way people source their news has changed dramatically. It’s natural for businesses to ask: “Do press releases still work?” As digital
Small business owners often forget to prioritize it, but a press release service can greatly boost a brand’s image, help to announce a new product
