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Influencer Marketing
Enlist proven online personalities who will share your brand with an engaged community.
Under the Influence
Influencer marketing can enhance and accelerate lead generation by introducing your brand to prospects who are already interested in similar products and services.
You can leverage influencer marketing campaigns with creators who will boost your credibility and unlock niche demographics.
The right influencers will have a loyal following who are primed to become qualified leads and brand advocates themselves.
Benefits
Reach qualified audiences
with shared interests that will be interested in your products or services
Build brand credibility
with third-party verification and independent reviews
Measure performance and ROI
with trackable links for transparent attribution
Develop strategic relationships
with influencers who deliver results for multiple engagements
Influencer Marketing For Lead Generation
Influencer marketing supports nearbound lead generation strategies.
- Influencer identification and selection
Locate and evaluate potential influencers who align with your brand’s target audience and have an engaged following
- Outreach and relationship building
Establish communication with influencers and negotiate partnership terms for clear expectations and positive interactions - Campaign management and analysis
Guide content production; track campaign performance; develop relationships with productive influencers for long-term collaborations
Client Results
Arabia Mountain National Heritage Area
The Arabia Mountain National Heritage Area (AMNHA) in Stonecrest, Georgia, needed to raise awareness and explain to hikers and visitors how to enjoy the area in ways that protect the site’s unique ecosystems. KWSM put together a comprehensive Instagram influencer marketing campaign that showcased the beauty, history, and various attractions of the landscape while also educating audiences on how to explore responsibly and protect the environment.
We have thoroughly benefited from [KWSM’s] knowledge, professionalism, and dedication to successful digital outreach. Their expertise with SEO has successfully driven traffic to the website and resulted in a night-and-day difference between where we are now and where we were prior to their work. Between web promotion and social media strategy, working with KWSM has left us in a strong position to tell our story to the world.”
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Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
Influencer marketing seems overwhelming. How do we find partners for our brand that will get results?
KWSM takes the guesswork out of influencer marketing by:
- Identifying relevant influencers: Research and identify high-performing influencers with established audiences that align with your target demographics and industry.
- Evaluating reach and engagement: Metrics like engagement rates and audience sentiment go beyond follower count to find the most impactful partners.
- Developing targeted campaigns: Craft strategic campaigns that leverage influencer expertise and resonate with your target audience.
Learn more about choosing the right influencers for marketing campaigns.
Is influencer marketing worth the investment for our business?
While influencer marketing can vary in cost, it can be a highly effective way to reach your target audience and generate a strong return on investment. KWSM can help you negotiate favorable terms with influencers and optimize your budget to maximize results.
How do you measure ROI in influencer marketing campaigns?
Influencer marketing campaigns can be highly cost-effective when done strategically. To ensure the greatest likelihood of success, KWSM works with businesses and influencers to:
- Develop budgets based on your goals: We’ll work with you to create a realistic budget that aligns with your overall marketing strategy and desired influencer partnerships.
- Negotiate fees: Leverage our agency experience to secure competitive rates and maximize your influencer marketing budget.
- Track campaign performance and ROI: We’ll provide comprehensive reporting on key metrics like brand mentions, website traffic, and conversions to measure the success of your influencer campaigns.
Learn more about the possibilities of influencer marketing for your brand.
Influencer Marketing Resources
Learn more about KWSM’s projects and services in these posts.
How Does an Influencer Marketing Strategy Help Businesses?
How will an influencer marketing strategy help your business? As a business owner, you work hard to produce great products and services. And you’ve done your best to explain the benefits to your target audiences, but the leads or sales aren’t coming in. Why? Because you don’t have third-party validation.
How to Choose The Right Influencers to Increase Brand Awareness
If you’re having trouble growing your social media presence, you may want to consider adding influencers to your marketing strategy. Influencers are a great way to help you get the word out and increase brand awareness. Influencer marketing is a type of social media marketing that uses endorsements, product mentions and
This Atlanta Non-Profit Used Influencer Marketing To Spread An Important Message
While it’s possible that your business could reach its target audience through an advertising campaign, there is a newer digital marketing practice that has grown in popularity for its ability to expand reach and drive a higher percentage of conversions and goal completions: influencer marketing. Influencer marketing is best deployed
