Brand journalism for lead generation.
Why should you work with an Orange County Digital Marketing Agency?
It’s hard to stand out in Southern California’s dense and diverse business landscape.
To cut through the noise, your Orange County business needs a cohesive strategy that aligns with your business goals. Targeted messaging and tactics backed by systems that capture qualified leads will make the most of your marketing budget and present new opportunities for growth. At KWSM, we’re a hybrid of an agency and a consultancy, working to build a deep understanding of our clients’ businesses and helping them achieve operational goals.
Breaking through requires holistic digital marketing strategy across three categories:
Attract prospects through valuable & relevant content.
Proactively reach out to targeted prospects.
Build relationships with prospects through partnerships.
{ Core Value: Uncommonly Organized }
The KWSM Process is focused on analysis and strategic alignment every 90-days to keep us focused on meeting your business goals.
An Orange County-based estate law firm specializing in trust and probate litigation needed to generate leads for their practice. KWSM crafted a custom Digital Marketing Strategy that integrated several tactics to attract just the right type of client.
“KWSM has been our marketing partner for several years. Over the years they have helped us gain substantial growth. They have always been responsive and produced work of the highest quality.”
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
There are a lot of marketing agencies to choose from, and it’s hard to know which one is right for your business. We recommend asking potential partners about past results and success stories, investigating the size and tenure of the agency’s team, and considering the relational fit, not just the services.
Successful and strategic marketing plans can take months or years to bear fruit, and you should work with a team that you feel comfortable sharing ideas and challenges with.
Learn more about what to look for in an Orange County digital marketing agency here.
Yes! Orange County audiences who need your products or services are searching for answers online, and you need to be there when they do.
As a business owner or brand in Southern California, you ought to leverage every competitive edge available to you. That includes location-specific digital marketing so that you can stay ahead of new players in your industry.
Learn more about the value of digital marketing in these case studies here.
Achieving your business goals will require a unique combination of messaging and tactics to reach and convert your target audience. Many agencies, however, will proceed with tactics first and fail to put infrastructure in place to maximize results.
At KWSM, we establish the online structure and roadmap you need before we launch campaigns to maximize ROI and make the best use of your marketing budget.
Learn more about what goes into a digital marketing strategy here.
If your website isn’t generating traffic or appearing in search results, it may be the first sign that your website needs a refresh. Factors like page loading speed, user experience, and functionality are valuable indicators of your website’s health.
Best practices suggest updating your website design every 2-3 years to keep up with modern trends and usability.
Learn more about how to decide if you need a new website here.
When you work with KWSM’s strategy team, you’ll have a team of digital specialists who will help you develop your brand message, craft your marketing approach, and identify the right tactics for your marketing campaigns. The team is led by our VP of Strategy and includes a Senior Copywriter, UX Specialist, Website Designer, and SEO Specialist.
When you move into the ongoing execution phase of your marketing plan, KWSM’s team of account managers, ads specialists, copywriters, and content creators, led by our Director of Accounts, will take the reins to implement your digital marketing strategy and track results.
Learn more about KWSM’s projects and services in these posts.
The Shift in LinkedIn Analytics: Beyond Vanity Metrics For years, marketers focused on high-level metrics on personal LinkedIn profiles like impressions and follower counts. While these still offer a snapshot of reach, LinkedIn’s recent updates emphasize deeper engagement and conversion-focused data. The platform is providing more granular insights into how
Imagine your website as the digital storefront of your business. Just as you wouldn’t leave a physical location untidy or in disrepair, your online presence demands the same attention to detail and care. Website maintenance is your website’s routine check-up and optimization to ensure it’s secure, fast, and delivers the
A key area of brand journalism that KWSM focuses on is thought leadership, establishing our clients as authorities in their field, which spans industries, from professional services and manufacturing to direct-to-consumer and non-government organizations. The best way to establish that credibility in search results is in highlighted sections on Google SERP
Join us in shaping the future of marketing.
