{ Attract }
Social Media Marketing
Expand your reach and build credibility with a strategic approach to social media that elevates your brand.
Social Skills
Social media marketing helps businesses generate qualified leads by engaging with prospects on the platforms they frequent through targeted content and personal interactions.
You can establish your brand as an industry authority with valuable and original social media posts that strengthen your online presence and facilitate customer connections.
Benefits
Expand your reach
by sharing content with engaged communities across multiple channels
Build credibility
with posts and videos that demonstrate your industry authority and thought leadership
A strategic approach
ensures that everything you publish aligns with your brand values and business goals
Elevate your brand
with consistent and professional collateral that creates positive impressions
Social Media Marketing For Lead Generation
Social media marketing supports inbound and nearbound lead generation strategies.
- Strategic content creation and publication
Photography, video, and graphic design for compelling and brand-consistent visuals.
Unique copy with targeted messages for prospects and re-engaging loyal customers.
Strategic scheduling to leverage seasonal opportunities, brand milestones, and other achievements to boost credibility.
- Platform monitoring and reputation management
Track post performance, develop a positive brand presence through audience engagement, and promote user-generated content (UGC) - Tech stack integration
Connect social accounts to customer relationship management (CRM) systems for enhanced attribution, improved user experiences, remarketing, and more responsive customer support
- Influencer marketing campaigns
Identify influencers who share your target audiences; negotiate and coordinate service or product post(s); track performance to determine ROI and further develop successful partnerships
Client Results
F45 Aliso Viejo
A popular Australian fitness franchise was expanding rapidly in the U.S. and launching a new gym in Orange County, California. KWSM helped support the launch, driving potential members to sign up using a combination of organic and paid social media.
“Leading up to the launch of our Aliso Viejo location, KWSM created organic content and managed our Facebook and Instagram channels, growing our engaged audience month to month. Most recently, we started preparing for the opening of our newest location, F45 Dana Point. The KWSM team put together and executed Facebook, Instagram, and Instagram Story ads and has helped us create a list of over 200 leads before our doors opened for the first class.”
{ Core Value: Uncommonly Organized }
Our Process
The KWSM Process is focused on frequent analysis and strategic alignment to keep us focused on meeting your business goals.
Different
Target and capture qualified prospects on their preferred platforms.
Tell compelling, engaging stories that prospects connect with.
Partner with a full-service team that cares about achieving your goals.
Build sustainable success with a custom plan for reaching your audience.
Our Guarantee
Experience our collaborative 6-week strategy process before committing to a long-term engagement.
Growth begins with a conversation.
FAQs
We've tried social media marketing before, but the results were disappointing. How will you deliver results?
Every business needs a custom Digital Marketing Strategy to achieve its goals online. If we determine that social media management will help you accomplish your goals, our team will deliver results by:
- Conducting a social media review: Analyzing your existing social media presence, identifying strengths and weaknesses, and developing a plan for improvement that will be part of your strategy.
- Setting measurable goals: Define clear and achievable goals for your social media efforts aligned with your overall marketing objectives.
- Continuously monitoring and optimizing: Track campaign performance, adjust strategies based on data insights, and ensure your social media presence delivers a strong return on investment (ROI).
Learn more about the benefits of social media marketing success for your business.
How do you decide which social media platforms a business or organization should be active on?
Determining the right social media platforms for your business doesn’t happen in a vacuum. Those decisions will be part of the goals established in your Digital Marketing Strategy.
If you’re an eCommerce brand selling trendy products to a young audience, for example, video ads on TikTok or Instagram might be the best use of your social media efforts. If you’re engaged in an employer branding campaign, however, posting on LinkedIn might be a better match.
We’re “channel-agnostic” at KWSM, which means we don’t lean toward one social media platform or another as the “preferred choice” for organizations we work with. By staying focused on achieving your marketing goals, we can choose the right approach for your social media management.
How do we maintain a consistent brand voice and message if we use social media management services?
Clearly established brand guidelines are essential to a consistent social media presence. We’ll work closely with you to:
- Develop a clear brand voice and style guide: Ensure all social media content aligns with your brand identity and messaging.
- Collaborate on the creative & editorial process: You’ll have final approval over all social media content before it’s published.
- Analyze & improve performance: We’ll provide regular reports and updates on your social media performance and discuss strategy adjustments as needed.
Learn more about creating a consistent brand voice and message.
Social media management hasn’t been effective for our internal marketing team. What makes working with an agency different?
Social media management requires consistent attention that can tax the bandwidth of in-house marketers who have other responsibilities. But with the right agency serving as an extension of your internal team, you can:
- Reduce workload: We’ll handle the day-to-day tasks of social media management, including content creation, posting, and community engagement.
- Gain access to specialized skills: Our team has the expertise to navigate the ever-evolving social media landscape and implement best practices.
- Scale your social media efforts: As your business grows, we can adapt and scale your social media strategy to meet your evolving needs.
Learn more about the benefits of working with an agency for social media management.
Social media platforms seem to change constantly. How do you keep up with the latest trends?
Staying ahead of the curve is crucial. Our team of account managers and content creators are constantly monitoring industry trends and platform updates by:
- Staying updated on algorithms: We understand how social media algorithms work and adapt our strategies to maximize reach and engagement.
- Adopting new features early: We’ll leverage new social media features to your advantage, keeping your brand at the forefront of online conversations.
- Learning continuously: Our team is dedicated to ongoing learning and development, ensuring we have the latest knowledge to optimize your social media presence.
Learn more about social media trends that can help your business.
Social Media Resources
Learn more about KWSM’s projects and services in these posts.
Why Social Media Ads are Better Than TV Ads (Updated Sept. 2024)
For businesses looking to get ahead in marketing, there’s no need to spend huge amounts on traditional TV advertising. The major advantage social media ads provide is they give you a more efficient way to reach your ideal customers, saving money and delivering better results. For over 14 years, KWSM
How to Respond to Comments on Your Company’s Facebook Page
Does your business have an active Facebook presence? If so, comments on your posts are a goldmine of opportunity. They offer direct insights into what your audience thinks, wants, and needs. But how you respond to those comments can make or break your brand’s reputation. Many businesses struggle to respond
3 Facebook and Instagram Ad Trends to Try in 2024
With so many cookie policies and tracking changes rolling out, it can feel like your Facebook and Instagram ads are no longer hitting the mark. In the past, typical social media ads required businesses to install a Facebook pixel on their website. This allowed Meta to pull user behavior data
