The CEO’s Guide to Employer Branding
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
Katie Wagner
May 7, 2026
Finding and retaining top talent has become the single greatest hurdle to scaling a modern business. For years, I’ve watched CEOs treat recruiting as an
On this day of thanksgiving, we often reflect on the elements of our lives that we are grateful for and the ways that we’ve learned and grown in the last
Every year around this time, the floodgates burst open for holiday advertising. While Thanksgiving will look a little different in San Diego and around the world in 2020, holiday marketing
You’ve spent lots of time and effort crafting the perfect email campaigns. You designed them well, wrote compelling copy, and placed buttons in all the right places. Now, why aren’t
Email marketing is like that cozy cardigan you own – always there when you need it, but never quite at the top of the heap. Contrary to popular belief,
Telling your customers how great your beauty brand’s products are only goes so far. Having a trusted source demonstrate them can be more effective. If you’ve thought about influencer marketing
Las Vegas is known for eccentric entertainment at almost every property on the strip and downtown. Due to COVID-19 restrictions this year, many shows have been on a hiatus. However,
Following a year of significant unforeseen challenges, many small businesses are finding themselves unprepared for the new year and its upcoming marketing campaigns. With digital marketing becoming more important than
The holiday bustle seems to take us by surprise every year, even during a global pandemic. If there was ever a time that people needed holiday cheer, it’s this year!
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
