How Influencer Marketing Impacts Consumer Perception of Beauty Brands

Nov 2020

Telling your customers how great your beauty brand’s products are only goes so far. Having a trusted source demonstrate them can be more effective. If you’ve thought about influencer marketing for your business, then you may know that this marketing tactic has the ability to sway your customers.

Having a real person discuss your products in a positive light can elevate your beauty brand, and position your business as more than just a transactional relationship. Discover how influencer marketing impacts consumer perception from a digital marketing agency that specializes in the beauty industry.


People who are searching for products want to know what they’re in for. Photos and video are being used to lure in potential buyers, but it may not be enough to get your customers down the funnel. A popular influencer in the beauty community can help you showcase your offerings through their first-hand experience and demonstrations. Their review of your products provides authenticity from a trusted third-party individual. 


When reviews or testimonials come from a reputable source apart from your business, your brand develops a relatable aspect that is desirable to customers. Your audience is looking to have a relationship with your brand, and being relatable can make an impact. If you happen to be a female-owned brand or offer sustainable products, then have your influencers focus on these themes. They can discuss your products in a real way that connects with the audience.


Now, more than ever, transparency is a key element in marketing – not only for beauty brands, but also for influencers. When an influencer appears on the behalf of your business, your customers know that they are being compensated in one way or another to do so. Despite the compensation, an influencer’s opinion is their own and is based on how your beauty brand treats them or how your products perform. Ensure that you are nurturing the relationship between your business and the influencer by encouraging them and sharing their content on your channels. This can help you build a long-lasting relationship.


megaphone63% of marketers intend to increase their influencer marketing budget in the next year.

Does your business need help with an influencer marketing strategy? At KWSM, we create fully-customized marketing plans to attract and engage your audience

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