Email marketing is like that cozy cardigan you own – always there when you need it, but never quite at the top of the heap.
Contrary to popular belief, email marketing is not antiquated or outdated. In fact, email marketing is a tried and true tactic for reaching your audience. It’s a budget friendly marketing technique that can be used to move your potential customers through the sales funnel and aid in lead generation. There are several things that your company can do to make sure this part of your digital marketing strategy is set up for success.
Use a Tool to Help
Online email marketing platforms, such as Mailchimp, make email marketing simple by aggregating all of the tools you need to be successful in one place. Platforms like these allow you to import existing lists, schedule campaigns, and track important results like click through and open rates.
Remember that Looks Matter
Once you have an account established with a service provider, start building out a template. You will want to design an email template that is cohesive, consistent, and aesthetically pleasing. Consider your website branding looks to maintain consistency when designing email templates, and limit the design to a few colors and just one or two fonts.
Also important is how the content itself looks within the email. Short and to-the-point subject lines and subheads will make sure the reader gets the message before his or her attention span runs out.
Link Back to Landing Pages
For any images or relevant keyword phrases, include links back to your website. This will help ensure that potential consumers are moving through the sales funnel, getting the information most relevant to them, and having a seamless experience. As an added bonus, this helps boost website traffic and aids in SEO.
Never Skip the Trial Run
No one is immune to typos, a broken link, or awkward spacing. Online email service providers offer the option to send a test email before the campaign is sent out to your whole email marketing database. Always opt in for sending the test to yourself to look things over and make sure they are A-OK.
Businesses make an average of $38 for every $1 they spend on email marketing.
Don’t get left behind, work with KWSM to develop a powerful digital marketing strategy that will expand your reach and generate leads.
CONTACT US to learn more about developing a digital marketing campaign.