For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
It can be a challenge to incorporate a balance of topics in your law firm’s marketing content. You should always create content with your audience’s pain points, wants and needs
Do you consider yourself a leader? If not, you can be! Many consider leaders to be those in management positions with authority over others. In our leadership training program at
Most industries have taken a massive hit during the coronavirus pandemic in 2020, but one that may surprise you is parks and outdoor recreation. While we have all seen plenty
In today’s world, data rules. Company success is measured by numbers and calculations, and acronyms like ROI and KPI. In the world of marketing, the same is true. While the
In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition. This year, almost every social media channel has
Using Instagram Stories is a great way to create engaging content that goes beyond regular posting. This feature encourages engagement from your audience with the use of photos and videos
Instagram can be a powerful tool for small businesses when it comes to digital marketing. The highly visual and immersive nature of the app can easily attract prospective customers, however,
“On any team, in any organization, all responsibility for success and failure rests with the leader. The leader must own everything in his or her world. There is no one
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
