In digital marketing, having a pulse on what’s new and next is imperative to keep a leg up on the competition.
This year, almost every social media channel has undergone some sort of scrutiny – Twitter for allegations of censorship, TikTok for privacy, Facebook for unjust advertising standards – the list goes on. So, how can you tee your company up for success in the ever-evolving digital landscape?
Consider New Channels
If your brand has focused heavily on Facebook, Twitter, and Instagram (as many companies do), see if there are other channels that you haven’t gone “all in” on, but there could be an opportunity. For B2C brands, Snapchat is seeing a comeback for advertisers with 229 million daily active users in 2020 (this is up from 190 million in 2019). For B2B, LinkedIn continues to add new features regularly that may be worth trying out to elevate your brand messaging.
Leverage Influencers
Word of mouth marketing once was, and often still is, the most powerful marketing tool. In fact, 92 percent of global consumers report that they trust word of mouth and user-generated content pieces more than traditional advertising.
The modern version of word-of-mouth looks different in the world of social media influencers, but lean into it! Often, it can be as simple as letting influential community members try out your product or service free of charge in exchange for a review that you can then utilize on your website, social media, and email campaigns.
Don’t Rely Solely On Social
Putting all of your eggs, or advertising dollars, in one basket is never a good strategy, and this is the case for digital marketing. A good digital marketing campaign should utilize a mix of SEO tactics, digital advertising, blogging, email marketing, website management, and social media. Each different campaign you run should have a different strategy behind it and in turn leverage different channels to get the desired results.
In 2020, audiences spent 10 percent more time on digital platforms than they did in 2019.
Don’t get left behind – work with KWSM to develop a powerfully targeted digital advertising campaign that will expand your reach and generate new customers.
CONTACT US to learn more about developing a digital advertising campaign that will generate awareness, traffic & leads.
