For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Instagram has introduced a new way to raise donations for causes – everything from COVID-19 aid to activism groups fighting for change. “We’ve seen a large wave of digital activism
Incorporating new photos on your small business’s website or social media accounts can give you an upgraded look and help you engage your online audience. If your business is struggling
We’ve all been there: you diligently tag all of your campaign URLs so that when you go to review your data in Google Analytics, you know precisely where every session
The state of the world can shift in the blink of an eye, and this year has been a prime example. In such a fast-paced, digitally-focused world, it can be
In the current climate, it seems as if the whole world has gone online! Not only are businesses working to step up their digital marketing game, but the online platforms
Video is an engaging form of content that can display a lot of information within a short time span. As the dependency on easily digestible content grows, video is becoming
KWSM’s Social Media Bootcamp webinars are an ideal opportunity to learn how to create a social media plan for your business that delivers results. Whether you’re just starting out or
While almost every business has a section on its website dedicated to Frequently Asked Questions, there is no guarantee your customers will go to your website for an answer. In
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
