How to Use Video to Connect With Your Audience

Jul 2020

Video is an engaging form of content that can display a lot of information within a short time span. As the dependency on easily digestible content grows, video is becoming more important on platforms like social media and websites. 

Using video for your business can be a great advantage for a few reasons. It creates entertaining and engaging content for your business, grabs the attention of your audience, can be shared easily across different platforms, and is accessible to anyone online.

There are several ways you can use video for your company’s benefit, and choosing the right tactics will help you relay your message. We’ve compiled a list of how you can use video to connect with your target audience:


An explainer video can be used to provide a short overview of your business or offerings, so consider it an educational tool. When creating an explainer video, understand that your goal is to capture the attention of your audience. A good rule of thumb to follow is to keep explainer videos short. Stay brief and to the point with your message, and always include a call to action at the end!


Using interview videos for your business encourages engagement and conversation. Your audience can gain a better understanding of your business by watching interviews with your team, or influencers in your industry. These video discussions can spark interest in your business and this type of content is another way to get personal and put a face to your brand.


Video demonstrations showcase your products. They’re great for social channels, because demonstrations can be eye-catching and teach people how they can use your offerings. As attention spans shrink, more and more people are growing dependent on video content to understand how things work. Relying on video to convey complex demonstrations is easier for people to digest than reading about it.

Live Streams

Offering live stream video can be an effective way to connect with your audience. Offer a clear view of what your business is like and who is part of it. This is a chance for your business to get up close and personal. Consider using live streams as a customer service tool, to a sneak peek into new offerings, or as a way to build relationships with your audience.

Regardless of how you use video to connect with your audience, ensure that you’re investing in high quality video on a professional level. While attractive video content can help you form a connection, low-quality video can actually hurt your credibility as a brand.


megaphone95% of video marketers plan to increase or maintain their video spend in 2020.

Do you need help with video marketing for your business? The KWSM team will guide you through art direction, topic choice, and scripting to produce content you can be proud of.

CONTACT US to learn more about scheduling a video shoot to help market your business.



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