For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Press releases can be the cornerstone of your public relations strategy. These brief, detailed documents can lead journalists, business partners, as well as potential and current customers to your products
Advertisements are seen everywhere you look in public spaces, and it’s no different when you are using your phone. Now, more than ever, your audience is organically seeing fewer of
To enhance the user experience, Snapchat, Facebook, and Instagram have updated their processes and added new features. Learn more about the updates in the news this week. Instagram Adds “Reels”
Last week, Instagram released a new feature to give users more creative freedom in producing content within the app. This update follows months of extreme growth for TikTok, Instagram’s newest
One of the most unique aspects of Twitter is the ability to communicate with everyone anywhere in the world. Whether you’re a national brand or a local business owner you
Just as Facebook wraps up their “Summer of Support” sessions, the social media giant announced a new lineup of free education courses and awareness programs as part of National Black
Don’t hit send yet! Email marketing is a great tool to guide customers down the path to conversion, but it is only effective if focused around specific goals. Here are
Social media platforms teem with creative content that is easily shared and passed from account to account. In fact, it’s difficult sometimes to know where a post came from originally.
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
