For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Reaching new clients is always a goal for law firms, and with the growth of digital marketing, building new relationships and establishing a trustworthy presence online is essential. Referrals will
Orange County businesses that typically operate indoors have been forced to get creative. Many nail salons, gyms, restaurants, and more have transitioned to offering their services in temporary outdoor spaces
With the highest unemployment rates since the Great Depression, 2020 has been a difficult year for businesses in San Diego and elsewhere. While some have managed to stay afloat with
Good web design doesn’t just look good; it also directs your customers’ attention and helps them make the decisions you want them to make about your business. Just as important
KWSM has recently brought on four new members to our digital marketing team in Atlanta! We are incredibly fortunate to continue growing our team in the midst of COVID-19, and
During the COVID-19 pandemic, brick & mortar closures and minimal physical contact have become the norm, and it has made brand discovery online more popular than ever before. The sea
Crises are an inevitable part of running a business. And while you can’t control when they may happen, you can create an action plan for when they do happen. Companies
When it comes to social media marketing, your brand is likely not a stranger to the big players – Facebook, Instagram, Twitter, LinkedIn, and YouTube. Utilizing any combination of these
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
