For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
As San Diego restaurants, hotels, nail salons, and similar establishments brace for further COVID-19 restrictions, business owners are searching for creative ways to survive another round of stringent stay-at-home orders
While every social media platform is different, optimizing your posts for keywords is important on almost every single one. People often search for content or information through keywords, and understanding
If your business has a website, SEO should be an essential element in your regular website maintenance. Keywords that improve your SEO ranking should be a cornerstone of your website
If your beauty brand isn’t on TikTok, you could be missing out on an opportunity to grow your presence online. This app is wildly popular and has taken its audience
Your brand voice is an important part of your company’s identity. It establishes who you are as a business and what you represent. If you’re a Las Vegas business, are
While most business owners understand the importance of showing up on Google, many are unfamiliar with the tools and strategies necessary to maximize their business’ presence on the search engine.
It’s no secret that adding video to your marketing efforts can make a big impact. YouTube reaches more 18- to 49-year olds in an average week than all cable TV
It’s the season of giving and the charitable spirit of philanthropy, corporate volunteering, and organized giving should shine in your business and its content marketing initiatives. Business owners often mistakenly
Holland’s Custom Cabinets is a high-end custom cabinetry manufacturer that serves both commercial and residential projects in Southern California. They partnered with KWSM to implement a brand refresh and an
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
