Why Your Beauty Brand Should Hop on the TikTok Train

Dec 2020

If your beauty brand isn’t on TikTok, you could be missing out on an opportunity to grow your presence online. This app is wildly popular and has taken its audience by storm. With easy to digest information in short videos, it’s no wonder why TikTok has captivated people using the app. One of the industries benefiting most from exposure on the app is the beauty industry, and there’s never been a better time to join.

Ensure that your brand gains momentum by hopping on the TikTok train, just as big beauty brands have. Here’s what a digital marketing that specializes in the beauty industry lists as top reasons your beauty brand should be on TikTok:

Share Videos Across Channels

If you enjoy using video in your beauty brand’s content, TikTok is an excellent way to further your reach and exposure. Video is one of the most engaging forms of content and has a high return on investment. On top of that, it’s very easy to save your videos and share them across all of your social platforms. If you’re not sure what kind of videos you should be making, here are a few ideas to inspire you:

  • Behind the scenes
  • Beauty hacks and tips
  • Before and after results
  • New ways to use your products

Use the Editing Feature

One of the best features that TikTok offers is the ability to edit your videos within the app. Whether you want to use filters, sounds, stickers, or text, you can do it all without using additional editing apps. This makes creating, editing, and posting videos easy for your beauty business. And, your video doesn’t have to be professional quality to perform well. You can record a video on your phone and still find success on TikTok – but it never hurts to put your best content forward!

Reach Your Audience Easily

TikTok is gaining popularity. Many people around the world have downloaded the app, and in 2019 TikTok was downloaded 738 million times. With such a big audience, the odds are high that your beauty business is seen and reaches new people. Hashtags are another way that you can further your reach and make your videos easy to find. With TikTok, you can explore what people in the beauty industry are doing, and share news about your products or services with people who want to learn more.


megaphoneNine out of ten TikTok users use the app multiple times a day.

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