For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Facebook launched its Stories feature back in 2016, hot on the heels of Instagram’s incredibly successful Stories launch. The feature is focused around Facebook’s in-app camera and can be used
Since it began in 2004, Facebook has evolved into one of the more dominant social media platforms in the world. There are 2.80 billion active users on the platform;1.84 billion
Marketing your law firm in an ever-evolving digital landscape can be difficult if you don’t know where to start. It can also be a costly endeavor so it’s important to
Marketing automation can be confusing when you’re not sure what it is or why you need it for your business. If you’ve experienced lower conversion rates or a drop-off in
This month, we are celebrating the 5-Year Workiversary of our creative powerhouse and Vice President of Strategy, Jeff Soto. Jeff joined KWSM as the Managing Content Editor in our
When you review the Google Analytics data, you find that you have a great average session duration, a higher than normal pages per session, but there are very few conversions.
You’ve spent a lot of time and effort creating an amazing blog post for your business and recently published it on your website. But, your work isn’t over yet. To
Typically, when people have questions, they’ll turn to the internet to find answers. This is a great opportunity for your website to attract searchers by posting blogs that are indexed
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
