For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
Self-promotion can be powerful, but if you’re not careful, it can become boastful. This week on the Social Media Help Desk, I sat down with our host Jeff Soto and
Social media advertising has changed the game–literally. Creating ads today doesn’t require thousands of dollars for distribution through magazines and TV. You can get in front of potential customers right
First thing’s first, let’s crush the myth that email marketing is old news. When used correctly, this tool can add an extra spark to your content marketing plan. It acts
KWSM: a digital marketing agency is proud to announce the promotion of Angie Smith to Senior Web Designer. Angie has been a fixture as a web designer at KWSM. This
As a real estate professional, it is well known that most potential clients turn to the digital world to begin their search in buying or selling their home. Your online
Why Social Video Marketing Grows Your Business Content is king, and how you use it affects how your business will grow. There are 5 leading social media platforms to
Twitter tests out new features, Instagram takes steps to control content and surveys say that if you want to market to a younger generation, YouTube is the place to go.
When was the last time you took a test you knew you wouldn’t fail? This week on the Social Media Help Desk, our host Alexandra Hall is walking through the
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
