For years, the goal of digital marketing was simple: Maximize traffic. Get more clicks, get more leads. That fundamental equation has been shattered by the
If you live or work in Orange County, you probably know by now that residents have been instructed to observe Safer-at-Home guidelines unless working for or operating an essential business.
In a time of uncertainty, it’s hard to know which way to shift when it comes to marketing your business. KWSM President Katie Wagner and Director of Operations Stephen Wagner
As we get deeper into the new year, do you ever find yourself looking back at all the new things you’ve learned and the changes in your industry? Perhaps, as
While we hate to admit it, we live in a world where superheroes don’t exist. We can’t read minds, we don’t have superspeed, and even though we wish we could,
In light of the COVID-19 pandemic, a statewide mandate has forced businesses in Nevada to close. Las Vegas’ offerings are now on an essential needs basis, leaving the city to
The coronavirus is affecting businesses all over the country, and users are turning to social media for correct information and support. This is why we need these social media platforms
The coronavirus pandemic has created uncertainty within many businesses. At KWSM, we see most of these concerns through the lens of marketing. Some companies are concerned about whether they can
I recently had the opportunity to serve as a mentor in KWSM’s internal Mentorship Program. This creative learning program is designed to build collaborative relationships while developing new skills. I
Putterman Law is a business litigation and construction law firm specializing in representing clients in complex legal disputes. Based in Southern California, the firm’s attorneys serve clients throughout California and
Front Desk Supply is a leading hotel supply company with over 50 years of experience, trusted by hotel owners, general managers, and housekeeping directors across the United States. They specialize
Americover is a leading U.S.-based supplier of plastic sheeting and polyethylene solutions. They serve a diverse clientele across the construction, horticulture, and agriculture industries, providing high-quality products for a wide
Facing the challenge of generating leads and increasing its market share in a competitive industry, Rakuten Super Logistics, a third-party logistics fulfillment and shipping company, partnered with KWSM for a
How to Create Accountability In The Workplace The Merriam-Webster definition of accountability is “an obligation or willingness to accept responsibility or to account for one’s actions.” However, most people view
Each quarter, the KWSM team attends a professional development seminar led by an expert in their respective industry. Recently, we heard from Culture Index Executive Advisor, Tim O’Connor. During this
Recently, I had the opportunity to mentor KWSM Project Manager Alli Knight during the annual KWSM Mentorship Program. This program takes place for 3 months every year and pairs up
