How to Write Tweets That Engage

Mar 2020

How to Write Tweets That EngageTwitter can be a valuable social channel for your business. It’s a laid back approach to connecting with your audiences and having real conversations. However, the lifespan of a tweet is much shorter than a post on other social channels. This is why it’s so important to make every tweet count. Here are some tips for writing tweets that will engage your followers.

Add Capital Letters

Tapping into trending hashtags is a great way to post relevant content and connect with a large audience. However, hashtags can get confusing when they are too long. Include capital letters within your hashtags to make them easier to read. For example, if you’re looking to jump on Friday feeling tweets, include the hashtag as #FridayFeeling instead of #fridayfeeling. It’s visually more appealing and will be more noticeable to users. 

Strategically Place Hashtags

As mentioned above, hashtags are important on social media. It’s a simple way to join the conversation and track what others are talking about. However, there is such a thing as too many hashtags. An endless string of hashtags can clutter the message you are trying to deliver and encourage users to keep scrolling. Consider limiting your tweets to two or three hashtags maximum.

Use a Call-to-Action

Make the most of all of your tweets with a call-to-action. Tweets that have strong action words and clear direction tend to have more link clicks and attention. They can point to a url on your website, ask a question or encourage users to retweet your post. Examples of these are read more, learn more, share your answer, etc. Each tweet you post should have a specific purpose.

Include a Link

Your tweet is an opportunity to get users to visit your website. Whether it’s a specific blog post or e-book you’ve produced or a new product you just launched, give your customers a reason to keep the conversation with you going. Don’t forget to pair this with a call to action like those mentioned above.

The most important thing to remember about Twitter is it’s a conversation. Craft your posts to effortlessly connect with your audience and turn them into lasting customers. 


megaphone40% of Twitter users have made a purchase from a brand’s tweet.

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